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What method did you use to make your telecom purchase?*

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Channels used to purchase telecom services in the UK 2014 This statistic displays how mobile device users chose to make a telecom services purchase in the United Kingdom (UK) in 2014. Roughly a quarter of respondents decided to complete their purchase in person, at 24 percent. Purchasing online via mobile device was also common, at 28 percent.
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Share of respondents
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Description Source More information
This statistic displays how mobile device users chose to make a telecom services purchase in the United Kingdom (UK) in 2014. Roughly a quarter of respondents decided to complete their purchase in person, at 24 percent. Purchasing online via mobile device was also common, at 28 percent.
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Release date
July 2014
Region
United Kingdom
Survey time period
2014
Number of respondents
293 respondents
Special properties
smartphone and tablet users who completed a telecom purchase
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "How did you make the actual purchase?"

All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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