Channels used to purchase telecom services in the UK 2014

This statistic displays how mobile device users chose to make a telecom services purchase in the United Kingdom (UK) in 2014. Roughly a quarter of respondents decided to complete their purchase in person, at 24 percent. Purchasing online via mobile device was also common, at 28 percent.

What method did you use to make your telecom purchase?*

Share of respondents
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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

293 respondents

Special properties

smartphone and tablet users who completed a telecom purchase

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "How did you make the actual purchase?"

All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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