Ambient food sales: Category market share in Europe 2015

Market share of ambient food sales value in selected European countries in 2015, by category*

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Release date

November 2015



Survey time period

12 month period ending June 28, 2015

Supplementary notes

* Europe includes France, Germany, Italy, the Netherlands, Spain and the United Kingdom. Data for each country has been consolidated for each category with the following exceptions:
Sweet and savoury biscuits: UK data excludes crackers and wafers.
Bread and baked products: The Netherlands data only includes shelf-stable bread, no other baked products.
Sweet spreads and sauces: Only German and the Netherlands includes peanut and other nut spreads.

Market channels used include supermarkets and hypermarkets, plus drugstores, hard discounters, small self service and impulse outlets depending on the region.

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