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Chilled and fresh food sales: Category market share in Europe 2016

Market share of chilled and fresh food sales value in selected European countries in 2016, by category*

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Source

Release date

January 2017

Region

Europe

Survey time period

Period ending June 20, 2016

Supplementary notes

* Europe here includes Germany, United Kingdom, France, Italy, Spain and the Netherlands only. Data has been consolidated by the source (IRI/Eurostat) across each category, with the following exceptions:
Eggs: UK data does not include this category.
Margarine, butter, fats and spreads: UK and Spain data does not include fats in this category.
Charcuterie: UK data not included.
Fresh vegetables: UK, Spain and Germany data does not include this category.
Tofu/soya: UK and Spain data excludes this category.
Fresh fruit: UK, Spain and Germany data does not include this category.
Chilled fish and seafood: UK and Italy does nto include this category


Market channels used to source data include supermarkets, hypermarkets, plus hard discounters, small self service and drugstores depending on the region

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