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Interest in local foods in the United States has risen rapidly in the last years as the “locavore” movement continues to sweep the nation.
Consumers cited several reasons for preferring local brands, but the majority said they prefer them for a better price/value and a positive experience with the brand. U.S. consumers also indicated to look for product labels claiming to be "locally grown" during their shopping trip.
As of spring 2015, the number of people who said they purchase locally grown food amounted to around 82 million. When asked how often they eat locally grown foods, over a fifth of U.S. consumers stated to eat local food twice a week in 2014. Another survey found out that 58 percent of consumers are somewhat satisfied with healthy food options available in their local stores and restaurants.
Restaurants incorporating local foods into their menu stand to benefit from this recent trend, and many already have. Local food options such as locally-sourced meats and seafood or locally-grown produce were a recurring theme in restaurants in 2016. Patrons of fine dining restaurants are particularly eager to see local food options on the menu.
Meanwhile, the term “local” remains subjectively defined. In a 2015 consumer survey, some 96 percent of shoppers felt that a product must be grown, produced, or processed within 100 miles of where it is sold to be considered “local”, while a large share of respondents would consider any product produced in the same state worthy of the title. Definition aside, buying and eating local food is important to many modern shoppers in their selection of a primary grocery store.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
Consumer definition of "local food" in the United States as of October 2015*
Consumers' preference for local brands and global brands worldwide in 2015, by category*
Leading reasons for choosing local versus global brands among consumers worldwide in 2015
Product claims U.S. consumers look for on food labels while grocery shopping in 2014
How often do you eat locally grown foods?
What promotional initiatives motivate you to buy local foods?*
How interested are you in locally sourced meat and poultry?
The importance of the factor "local" among beer drinkers in the United States in 2015, by age group
The importance of the factor "local" among craft beer drinkers in the United States in 2015, by age group
Are you satisfied with the amount of healthy food options available in your local stores and restaurants?
Are you satisfied with the portion size of food options available in your local stores and restaurants?
U.S. consumers' importance of locally grown produce and packaged goods when selecting their primary grocery store in 2013 and 2014*
Number of people who buy locally grown food in the United States from autumn 2010 to spring 2017 (in millions)
Consumer rating of 'sustainable' food attributes in purchasing decisions in North America in 2014
Consumers' willingness-to-pay a premium for 'sustainable' food attributes in North America in 2014
I am more likely to purchase and willing to pay more for a soup or salad that is...
What are the main reasons for not buying local groceries?*
Leading trends in culinary themes on restaurant menus in the United States in 2018*
Leading trends in main dishes on restaurant menus in the United States in 2018*
Leading trends in food items on restaurant menus in the United States in 2018*
Leading trends in produce on restaurant menus in the United States in 2018*
What are your plans for serving these types of food in 2014?
Consumers whose restaurant choice is influenced by local foods in the United States as of July 2014, by generation
Share of restaurant operators reporting increased interest in locally sourced items in the United States as of December 2015, by restaurant type
U.S. primary supermarkets: consumers' importance of locally grown produce 2013-2014
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U.S. consumers' frequency of eating locally grown foods 2013-2014
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U.S. consumers: satisfaction with amount of healthy food options available 2014
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U.S. consumer definition of "local food" October 2015
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U.S. shoppers' willingness to pay more for local food by income 2012
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Promotions that motivate U.S. shoppers to buy local foods 2015
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