Role of the internet in recent purchase in the United States 2014 | Statista

This statistic shows how the internet was involved in recent purchases of online users in the United States in 2014. During the survey period it was found that 11 percent of US respondents became aware of the product or offer online.

How was the internet involved in your purchase?

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Release date

June 2016

More information

Region

United States

Survey time period

January to March 2014

Number of respondents

3,048 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Which statement best describes how you heard about the product / offer you purchased? Where did you make your purchase? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

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