This statistic shows how the internet was involved in recent purchases of online users in Switzerland in 2014. During the survey period it was found that 13 percent of Swiss respondents became aware of the product or offer online.
The question was phrased by the source as follows: "Which statement best describes how you heard about the product / offer you purchased? Where did you make your purchase? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"
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Google. (June 26, 2016). How was the internet involved in your purchase? [Graph]. In Statista. Retrieved January 24, 2022, from https://www.statista.com/statistics/371089/role-of-the-internet-in-recent-purchase-switzerland/
Google. "How was the internet involved in your purchase?." Chart. June 26, 2016. Statista. Accessed January 24, 2022. https://www.statista.com/statistics/371089/role-of-the-internet-in-recent-purchase-switzerland/
Google. (2016). How was the internet involved in your purchase?. Statista. Statista Inc.. Accessed: January 24, 2022. https://www.statista.com/statistics/371089/role-of-the-internet-in-recent-purchase-switzerland/
Google. "How Was The Internet Involved in Your Purchase?." Statista, Statista Inc., 26 Jun 2016, https://www.statista.com/statistics/371089/role-of-the-internet-in-recent-purchase-switzerland/
Google, How was the internet involved in your purchase? Statista, https://www.statista.com/statistics/371089/role-of-the-internet-in-recent-purchase-switzerland/ (last visited January 24, 2022)
