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Italy: role of the internet in recent purchase 2014

Published by Statista Research Department, Jun 26, 2016
This statistic shows how the internet was involved in recent purchases of online users in Italy in 2014. During the survey period it was found that 13 percent of Italian respondents became aware of the product or offer online.

How was the internet involved in your purchase?

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Sources

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Release date

June 2016

Region

Italy

Survey time period

January to March 2014

Number of respondents

3,106 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Which statement best describes how you heard about the product / offer you purchased? Where did you make your purchase? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

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Overview

6

Usage

7

Pre-purchase behavior

6

Payment and delivery

6

Spotlight: social commerce

3

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