Vietnam: role of the internet in recent purchase 2014

How was the internet involved in your purchase?

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Sources

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Release date

June 2016

Region

Vietnam

Survey time period

January to March 2014

Number of respondents

3,428 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Which statement best describes how you heard about the product / offer you purchased? Where did you make your purchase? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

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