Donation crowdfunding: non-financial support 2014 statistic

This statistic shows the types of support, other than financial, that funders have given to donation-based crowdfunding campaigns, according to a survey conducted on the alternative finance market in the United Kingdom (UK) in 2014. The majority (90 percent) got involved in promoting the campaign as well as supporting it financially.

Type of non-financial support given to donation-based crowdfunding campaigns by funders in the United Kingdom (UK) in 2014

Characteristic	Share of respondents
Promoting the campaign	90%
Giving feedback or advice to those running the campaign	29%
Offering to help or volunteer directly	27%
Making introductions and connections	27%
Helping the fundraisers by letting them use owned space	7%
Giving goods to the campaign	5%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

funders*

Supplementary notes

The source adds the following information: "Individuals donate small amounts to meet the larger funding aim of a specific charitable project while receiving no financial or material return in exchange".

* The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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