Internet usage during purchase process 2014

This statistic shows data on internet usage during the purchase process of consumers in Finland in 2014. During the survey period it was found that 36 percent of Finnish respondents had recently bought a product online.

How was the internet involved in your purchase?

Characteristic	Share of respondents
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Release date

October 2014

More information

Region

Finland

Survey time period

January to March 2014

Number of respondents

3,083 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Where did you make your purchase?"

The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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