This statistic shows data on internet usage during the purchase process of consumers in Switzerland in 2014. During the survey period it was found that 33 percent of Swiss respondents had recently bought a product online.
The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Where did you make your purchase?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (October 26, 2014). How was the internet involved in your purchase? [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/377151/internet-usage-purchase-process-switzerland/
Google. "How was the internet involved in your purchase?." Chart. October 26, 2014. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/377151/internet-usage-purchase-process-switzerland/
Google. (2014). How was the internet involved in your purchase?. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/377151/internet-usage-purchase-process-switzerland/
Google. "How Was The Internet Involved in Your Purchase?." Statista, Statista Inc., 26 Oct 2014, https://www.statista.com/statistics/377151/internet-usage-purchase-process-switzerland/
Google, How was the internet involved in your purchase? Statista, https://www.statista.com/statistics/377151/internet-usage-purchase-process-switzerland/ (last visited October 04, 2024)
How was the internet involved in your purchase? [Graph], Google, October 26, 2014. [Online]. Available: https://www.statista.com/statistics/377151/internet-usage-purchase-process-switzerland/