Share of people buying groceries online during the COVID-19 outbreak in Finland 2020

Based on survey results, online shopping for groceries and other goods almost doubled in Finland during the coronavirus (COVID-19) pandemic in April and May 2020. While only a small percentage of people bought groceries or daily consumer goods regularly online prior to the COVID-19 outbreak, the willingness to purchase online noticeably increased during the pandemic. However, around 68 percent of the respondents said that did not buy or try to buy groceries online.

Have you bought groceries or daily consumer goods online during the coronavirus (COVID-19) pandemic?

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Release date

May 2020



Survey time period

April 6-11; April 24 to May 3, 2020

Number of respondents

2,000 and 1,000 respondents*

Age group

18-79 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Oletko nyt koronaviruksen Suomessa aiheuttaman epidemian aikana ostanut tai yrittänyt ostaa elintarvikkeita tai päivittäistavaroita verkkokaupasta?"

Missing percentage points to 100 percent are probably due to rounding.

*The number of respondents was 2,000 in the first survey, and 1,000 in the second survey.

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