Reasons why big trade show attendees felt disappointed with them 2017

This statistic shows the leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017. During the survey, 36 percent of respondents cited low-value leads as a reason they felt disappointed with attending a major global trade show such as SXSW or Money200.

Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017

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Source

Release date

May 2017

Region

Worldwide

Survey time period

May 2017

Number of respondents

200 CMOs

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Statistics on "Trade show and event marketing "

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