Saving behavior in the U.S. 2014, by generation

This statistic presents information on the saving money behaviour in the United States in the six months preceding the date of the survey in June 2014, by generation. It was found that 59 percent of the Millenials purchased more generic brands, compared to 44 of the Matures who did the same.

Have you done or considered doing any of the following over the past six months in order to save money?

Millennials (18-36)Gen X (37-48)Baby Boomers (49-67)Matures (68+)
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Sources

Release date

July 2014

Region

United States

Survey time period

June 11 to 16, 2014

Number of respondents

2,241 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Percentage points exceeding or missing to 100 percent are due to rounding.

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Statistics on "Personal savings in the United States"

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