Premium

Have you done or considered doing any of the following over the past six months in order to save money?

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Millennials (18-36)Gen X (37-48)Baby Boomers (49-67)Matures (68+)
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
 
About This Statistic

This statistic presents information on the saving money behaviour in the United States in the six months preceding the date of the survey in June 2014, by generation. It was found that 59 percent of the Millenials purchased more generic brands, compared to 44 of the Matures who did the same.

Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

  • Overview Millennials
The most important statistics
  • General facts on shopping behavior
The most important statistics
  • Apparel
The most important statistics
  • Beauty and personal care
The most important statistics
  • Jewellery
The most important statistics
  • Brands
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Millennials in the U.S.: Grocery shopping behavior

All Information
in one Presentation

Millennials in the U.S.: Grocery shopping behavior

Everything On "Millennials in the U.S.: Grocery shopping behavior" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions