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Name-brand vs. store brand: U.S. consumers' preferences of breakfast cereal 2014

Do you typically buy name-brand or store brand breakfast cereal?*

by Statista Research Department, last edited Feb 11, 2015
Name-brand vs. store brand: U.S. consumers' preferences of breakfast cereal 2014 This statistic displays the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store brand breakfast cereals. The survey revealed that 26 percent of respondents prefer store brand breakfast cereals.
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Do you typically buy name-brand or store brand breakfast cereal?*

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Statistics on "Breakfast foods"
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  • Cereals
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