Sales of the leading ready-to-eat cereal brands of the U.S. 2017

After private label brands, General Mills Honey Nut Cheerios was the best-selling ready-to-eat cereal brand in the United States in 2017. Combined, private label brands had total sales of 656.7 million U.S. dollars, while Honey Nut Cheerios generated 496.6 million dollars in sales during the same time period. Although Honey Nut Cheerios were the leading branded cereal, it still only accounted for a 5.7 percent share of the total ready-to-eat cereal market. Sales growth was also a meager 0.3 percent, but in relation to the majority of ready-to-eat-cereals that had negative sales growth, 0.3 is not bad.

Honey nut history

Honey Nut Cheerios was introduced by General Mills in 1979 as a sweet variant of their original plain Cheerios. Compared to plain Cheerios, Honey Nut Cheerios have nine time the amount of sugar in the same serving. Also, as of 2006 there are no actual nuts in the cereal, but only flavorings.

People love Cheerios

A recent survey estimates the number of regular consumers of Honey Nut Cheerios in the U.S. to be over 65 million people, putting it second to only regular Cheerios.

Sales of the leading ready-to-eat cereal brands of the United States in 2017

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Release date

April 2017


United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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