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Sales of the leading ready-to-eat cereal brands of the U.S. 2019

General Mills Honey Nut Cheerios was the best-selling ready-to-eat cereal brand in the United States in 2019. Honey Nut Cheerios generated 481 million dollars in sales in that year.

Honey nut history

Honey Nut Cheerios was introduced by General Mills in 1979 as a sweet variant of their original plain Cheerios. Compared to plain Cheerios, Honey Nut Cheerios have nine time the amount of sugar in the same serving. Also, as of 2006 there are no actual nuts in the cereal, but only flavorings.

People love Cheerios

A recent survey estimates the number of regular consumers of Honey Nut Cheerios in the U.S. to be over 65 million people, putting it second to only regular Cheerios.

Sales of the leading ready-to-eat cereal brands of the United States in 2019

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Sources

Release date

February 2020

Region

United States

Survey time period

52 weeks ended January 26, 2020

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Statistics on "Breakfast foods"

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