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Oral hygiene product consumption in Italy 2014-2021, by category

Published by
Dominique Petruzzi,
May 11, 2022
From 2014 to 2021, the sales value of toothpaste in Italy decreased, going from 541.7 million euros in 2014 to 460.3 million euros in 2021. The consumption value of mouthwashes and breath fresheners mostly remained stable, amounting to 186.1 million euros in 2021.

Consumption of oral hygiene products in Italy in 2014 and 2021, by product category (in million euros)

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Release date

April 2022

Region

Italy

Survey time period

2014 to 2021

Supplementary notes

Data for 2014 published in previous annual report.

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