Oral hygiene product consumption in Italy 2014-2023, by category

Published by
D. Petruzzi,
Aug 28, 2024

From 2014 to 2023, the sales value of toothpaste in Italy decreased, going from 541.7 million euros in 2014 to 528 million euros in 2023. The consumption value of mouthwashes and breath fresheners remained generally stable, amounting to 204 million euros in 2023.

Consumption of oral hygiene products in Italy from 2014 to 2023, by product category (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2014 to 2023

Supplementary notes

Data was taken from different publications by the same source.

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