Made in Britain: potential value of exports by selected countries 2014

This statistic presents the total potential gains UK exporters could make by marketing their products as 'Made in Britain' in selected countries. As of 2014 the source estimated that marketing goods as made in Great Britain, England, Scotland or Wales in the United States could generate 823 million British pounds in potential revenue.

Potential gains from marketing exports as 'Made in Britain' in selected countries as of 2014

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Sources

Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

September 2 to 18, 2014

Number of respondents

7,610*

Age group

18 years and older

Special properties

adult consumers

Method of interview

Online survey

Supplementary notes

* approximately 1,000 participants in each country, except Qatar with 153 participants.

Estimates were calculated by the source based on survey responses on the premiums consumers are willing to pay for products labelled as made in Britain, England, Scotland and/or Wales (in comparison to unlabelled products).
The research was based on five product categories: general food products, general alcoholic products, fashion items, high precision tools and automotives.

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