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U.S. consumers' importance of the type of additives when making food purchases 2014

How often do U.S. consumers look for the type of preservatives or additives when deciding whether or not to purchase a food item?

by Statista Research Department, last edited Feb 24, 2015
U.S. consumers' importance of the type of additives when making food purchases 2014 This statistic depicts the results of an online survey conducted in October and November 2014. About 902 U.S. chief household shoppers were asked how often they look for the type of preservatives or additives when deciding whether or not to purchase a food product. About 29.4 percent of U.S. consumers indicated that they sometimes look for the type of preservatives or additives when shopping food items for the first time.
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How often do U.S. consumers look for the type of preservatives or additives when deciding whether or not to purchase a food item?

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