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U.S. consumers' importance of the type of additives when making food purchases 2014

This statistic depicts the results of an online survey conducted in October and November 2014. About 902 U.S. chief household shoppers were asked how often they look for the type of preservatives or additives when deciding whether or not to purchase a food product. About 29.4 percent of U.S. consumers indicated that they sometimes look for the type of preservatives or additives when shopping food items for the first time.

How often do U.S. consumers look for the type of preservatives or additives when deciding whether or not to purchase a food item?

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Sources

Release date

February 2015

Region

United States

Survey time period

October to November 2014

Number of respondents

902 respondents

Special properties

Chief household shoppers

Method of interview

Online survey

Supplementary notes

The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

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