JetBlue Airways is a low-cost U.S. carrier headquartered in Long Island, New York, and based out of John F. Kennedy International Airport. Ranked by passenger traffic, J
, accounting for approximately five percent of the domestic market between March 2023 and February 2024. The company also maintains corporate offices in Orlando, Florida and Cottonwood Heights in Utah. The airline now flies to over 100 destinations throughout North and South America as well as the United Kingdom.
Business performance
In the 2020 financial year,
JetBlue's operating revenue fell by 63.5 percent from the previous year, reaching a low of 2.9 billion U.S. dollars, due to the COVID-19 pandemic. JetBlue saw significant improvement in the following years and even reached a new peak in the given period at slightly over 9.6 billion dollars in 2023. Similarly, following the coronavirus outbreak,
JetBlue's operating expenses steadily grew, reaching a peak of roughly 9.85 billion dollars,
resulting in a net loss of approximately 310 million dollars.
Between 2019 and 2020,
JetBlue's passenger number also slumped from approximately 42.7 million to 14.3 million due to the coronavirus pandemic. Subsequently, after easing the pandemic-related measures, the company's passenger traffic gradually grew, reaching approximately 42.5 million travelers in 2023. Nonetheless, it remained slightly below the passenger numbers recorded prior to the pandemic year.
Customer satisfaction of JetBlue
As of March 2024,
the airline was ranked number four in customer satisfaction among airlines in North America for the economy and basic economy segment with a score 630. However,
the company ranked second for first class and business flights, scoring 736 points.
JetBlue performed well on involuntary deboardings. The company recorded one of the lowest rates of 0.08 among other the U.S. carriers in 2023. Involuntarily denied boardings happens when airlines overbook flights.
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