Multi-screen campaign management in Canada 2014

This statistic shows the various management strategies of multi-screen advertising campaigns in Canada in 2014. The most common management of multi-screen campaigns is a hybrid approach with a 50 percent share. The second highest share was an integrated approach with 36 percent share.

Distribution of multi-screen advertising campaign management in Canada in 2014

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2015



Survey time period


Number of respondents

91 respondents

Age group

18 years and older

Special properties

Respondents from media industry

Method of interview

Online survey

Supplementary notes

Siloed (meaning separate groups for TV, mobile, digital, etc.)
Integrated (the same group for TV, mobile, digital, etc.)
Hybrid (a combination of siloed and integrated)

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Media in Africa"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.