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Weekly time spent watching TV in Canada 2016-2018, by age
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Weekly time spent watching TV in Canada 2016-2018, by age
Average weekly time spent watching television in Canada from 2016/2017 to 2017/18 broadcast year, by age group (in hours)
This statistic displays the average weekly time spent watching television in Canada from the 2016/2017 to 2017/18 broadcast year, broken down by age group. Adults in Canada between the ages of 18 to 34 spent an average of 16.2 hours a week watching TV in the 2016/17 broadcast year, and this in the 2017/18 period this figure increased to 13.7 hours.
TV consumption in Canada - additional information
According to the most recent data, Canadians spent 581 minutes a day with major media, which is close to ten hours of daily media time. Taking a deeper look at the specific media split, on average, adults in the country spent 24 minutes with print media, 94 minutes listening to the radio, 202 minutes watching TV, and the largest portion of time – 261 minutes – consuming digital media of all sorts. TV consumption is more common among seniors in Canada, who were reported to have watched more than 38 hours of TV programming in the 2017/18 broadcast year. In comparison, the average adult Canadian’s TV viewing that year amounted to 23.3 hours per week.
In 2016 it was measured that ten percent of the Canadian population watched TV exclusively online. In 2015, studies conducted among Canadian consumers revealed that cord-cutting was significantly higher among Canadian Millennials, with more than half of this group indicating a lack of a regular TV service, such as cable, satellite or over-the-air subscription. In contrast, the same was true for only three percent of consumers aged 65 and older.
The ability to watch time-shifted TV, as opposed to live viewing, has brought about services such as subscription video-on-demand. It is believed that in 2018 there were 13.3 million people subscribing to Netflix in Canada. The popularity and accessibility of programming on such platforms also introduced the notion of binge viewing, defined as watching at least three episodes of a TV show in one sitting. Among Canadians, such consumption patterns were again more common for Millennials: 78 percent of young consumers in the country between the ages of 18 and 26 were binge watching TV shows in the fall of 2015.
Average weekly time spent watching television in Canada from 2016/2017 to 2017/18 broadcast year, by age group (in hours)
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This statistic displays the average weekly time spent watching television in Canada from the 2016/2017 to 2017/18 broadcast year, broken down by age group. Adults in Canada between the ages of 18 to 34 spent an average of 16.2 hours a week watching TV in the 2016/17 broadcast year, and this in the 2017/18 period this figure increased to 13.7 hours.
TV consumption in Canada - additional information
According to the most recent data, Canadians spent 581 minutes a day with major media, which is close to ten hours of daily media time. Taking a deeper look at the specific media split, on average, adults in the country spent 24 minutes with print media, 94 minutes listening to the radio, 202 minutes watching TV, and the largest portion of time – 261 minutes – consuming digital media of all sorts. TV consumption is more common among seniors in Canada, who were reported to have watched more than 38 hours of TV programming in the 2017/18 broadcast year. In comparison, the average adult Canadian’s TV viewing that year amounted to 23.3 hours per week.
In 2016 it was measured that ten percent of the Canadian population watched TV exclusively online. In 2015, studies conducted among Canadian consumers revealed that cord-cutting was significantly higher among Canadian Millennials, with more than half of this group indicating a lack of a regular TV service, such as cable, satellite or over-the-air subscription. In contrast, the same was true for only three percent of consumers aged 65 and older.
The ability to watch time-shifted TV, as opposed to live viewing, has brought about services such as subscription video-on-demand. It is believed that in 2018 there were 13.3 million people subscribing to Netflix in Canada. The popularity and accessibility of programming on such platforms also introduced the notion of binge viewing, defined as watching at least three episodes of a TV show in one sitting. Among Canadians, such consumption patterns were again more common for Millennials: 78 percent of young consumers in the country between the ages of 18 and 26 were binge watching TV shows in the fall of 2015.
Show moreTV consumption in Canada - additional information
According to the most recent data, Canadians spent 581 minutes a day with major media, which is close to ten hours of daily media time. Taking a deeper look at the specific media split, on average, adults in the country spent 24 minutes with print media, 94 minutes listening to the radio, 202 minutes watching TV, and the largest portion of time – 261 minutes – consuming digital media of all sorts. TV consumption is more common among seniors in Canada, who were reported to have watched more than 38 hours of TV programming in the 2017/18 broadcast year. In comparison, the average adult Canadian’s TV viewing that year amounted to 23.3 hours per week.
In 2016 it was measured that ten percent of the Canadian population watched TV exclusively online. In 2015, studies conducted among Canadian consumers revealed that cord-cutting was significantly higher among Canadian Millennials, with more than half of this group indicating a lack of a regular TV service, such as cable, satellite or over-the-air subscription. In contrast, the same was true for only three percent of consumers aged 65 and older.
The ability to watch time-shifted TV, as opposed to live viewing, has brought about services such as subscription video-on-demand. It is believed that in 2018 there were 13.3 million people subscribing to Netflix in Canada. The popularity and accessibility of programming on such platforms also introduced the notion of binge viewing, defined as watching at least three episodes of a TV show in one sitting. Among Canadians, such consumption patterns were again more common for Millennials: 78 percent of young consumers in the country between the ages of 18 and 26 were binge watching TV shows in the fall of 2015.
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- Release date
- September 2018
- Region
- Canada
- Survey time period
- August 29, 2016 to May 27, 2018
- Age group
- 2 years and older
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Canada
- Survey time period
- August 29, 2016 to May 27, 2018
- Age group
- 2 years and older
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Statistics on "Media in Canada"
- Overview
The most important statistics
- Value of the entertainment and media market in Canada from 2014 to 2020 (in billion Canadian dollars)Value of the entertainment and media market in Canada 2014-2020
- Compound annual growth rate of the fastest growing media and marketing companies in Canada between 2011 to 2016Fastest growing and marketing companies in Canada 2011-2016
- Share of Canadian population reached daily by different media from 2011 to 2017Media daily reach in Canada from 2011 to 2017, by type of media
- Average time spent per day with major media in Canada from 2011 to 2016, by medium (in minutes)Time spent with media in Canada 2011-2016, by medium
- Media spending in Canada from 2007 to 2019 (in million Canadian dollars)Advertising expenditure in Canada 2007-2019
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)Advertising spending in Canada 2007-2019, by medium
- Weekly reach of selected media in Canada in 2001 and from 2012 to 2017Reach of selected media in Canada 2001-2017
- Weekly reach of selected media in French Canada in 2001 and from 2012 to 2017Reach of selected media in French Canada 2001-2017
- TV
The most important statistics
- Broadcasting and cable TV market revenue in Canada from 2014 to 2017 (in billion U.S. dollars)Market revenue broadcasting and cable TV industry in Canada 2014-2017
- Television industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)Television industry revenue in Canada 2007-2017
- Distribution of commercial television revenues in Canada in 2016, by broadcasterShare of television revenues in Canada 2016, by broadcaster
- Number of television services authorized to broadcast in Canada from 2013 to 2016Number of TV services broadcasting in Canada 2013-2016
- Number of TV households in Canada from 2017 to 2023, by platform (in 1,000s)Number of TV households in Canada 2017-2023, by platform
- Number of households in Canada that cut their TV subscription from 2012 to 2018 (in thousands)Number of TV cord cutter households in Canada 2012-2018
- Average weekly time spent watching television in Canada from 2016/2017 to 2017/18 broadcast year, by age group (in hours)Weekly time spent watching TV in Canada 2016-2018, by age
- Most viewed regularly scheduled network programs in Canada in 2017-2018 season, by number of viewers (in thousands)Most viewed regularly scheduled network programs in Canada 2017-2018
- Radio
The most important statistics
- Average daily radio audience in the selected central market areas in Canada from May 2016 to February 2019 (in 1,000s)Canada average daily radio audience 2016-2019
- Radio industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)Radio industry revenue in Canada 2007-2017
- Revenue of largest commercial radio operators in Canada from 2011 to 2016 ( in 1,000 Canadian dollars)Radio operator revenues in Canada 2011-2016
- Radio revenue in Canada from 2009 to 2017, by service (in million Canadian dollars) Radio revenue in Canada 2009-2017, by service
- Distribution of radio and audio services authorized to broadcast in Canada 2016, by typeShare of radio and audio services in Canada 2016, by type
- Number of radio stations in Canada from 2007 to 2017Number of radio stations in Canada 2007-2017
- Weekly number of hours spent listening to radio in Canada from 2012 to 2016Weekly time spent listening to radio in Canada 2012-2016
- Average weekly time spent listening to the radio by adults in Canada from 2015 to 2016, by age group (in hours)Weekly time spent listening to the radio in Canada 2015-2016, by age
- Newspapers
The most important statistics
- Forecasted market value of the newspapers industry in Canada from 2013 to 2018 (in million Canadian dollars)Forecasted market value of the newspapers industry in Canada 2013-2018
- Leading daily newspaper ownership groups in Canada from 2010 to 2017, by newspapers publishedCanada leading daily newspaper publishers 2010-2017, by newspapers published
- Newspaper reach in Canada as of February 2018, by formatNewspaper reach in Canada 2018, by format
- Newspaper reach in Canada as of February 2018, by age groupNewspaper reach in Canada 2018, by age
- Newspaper reach in Canada as of February 2018, by age group and formatNewspaper reach in Canada 2018, by age and format
- Weekly reach of newspapers in Canada from 2014 to 2017, by age groupReach of newspapers in Canada 2014-2017, by age
- Weekly reach of newspapers in French Canada from 2014 to 2017, by age groupReach of newspapers in French Canada 2014-2017, by age
- Average weekly time spent reading newspapers by adults in Canada in 2016, by age group an type (in hours)Weekly time spent reading newspapers in Canada 2016, by age and type
- Magazines
The most important statistics
- General magazine advertising revenue in Canada from 2003 to 2016 (in million Canadian dollars)Canada: general magazine advertising revenue 2003-2016
- Quarterly revenue from newsstand magazine sales in Canada as of 4th quarter 2016 (in million U.S. dollars)Canada quarterly newsstand magazine sales revenue Q1 2014-Q4 2016
- Quarterly newsstand magazine unit sales in Canada as of 4th quarter 2016 (in million units)Canada quarterly newsstand magazine unit sales Q1 2014-Q4 2016
- Leading types of retailers for magazine purchases among readers and buyers in Canada as of July 2017Canada: most common distribution channels for magazine purchases 2017
- Weekly reach of magazines in Canada from 2014 to 2017, by age groupReach of magazines in Canada 2014-2017, by age
- Weekly reach of magazines in French Canada from 2014 to 2017, by age groupReach of magazines in French Canada 2014-2017, by age
- Leading English-language magazines in Canada as of September 2017, by number of readers (in millions)Leading English-language magazines in Canada 2017, by readership
- Leading French-language magazines in Canada as of September 2017, by number of readers (in millions)Leading French-language magazines in Canada 2017, by readership
- Digital
The most important statistics
- Number of digital media users in Canada from 2016 to 2022, by category (in millions)Digital Market Outlook: digital media users in Canada 2016-2022, by category
- Percentage of consumers in Canada who watch TV exclusively online from 2012 to 2016Share of Canadians watching TV exclusively online 2012-2016
- Share of the weekly viewing audience watching free online TV in Canada from 2011 to 2017Share of audience watching free online TV weekly in Canada 2011-2017
- Average weekly viewing hours of internet television in Canada from 2008 to 2016Average weekly internet TV viewing hours in Canada 2008-2016
- Share of population streaming AM/FM radio in Canada from 2009 to 2016, by language groupRadio streaming in Canada 2009-2016, by language
- Penetration rate of satellite radio subscriptions in Canada from 2008 to 2016, by language groupSatellite radio subscriptions reach in Canada 2008-2016, by language
- Share of Canadian adults who read magazines on their mobile device weekly as of September 2016, by age groupWeekly readership of magazines on a mobile device in Canada 2016, by age group
- Share of Canadian adults who read newspapers on their mobile device weekly as of September 2016, by age groupWeekly readership of newspapers on a mobile device in Canada 2016, by age group
- Advertising
The most important statistics
- Total media advertising spending in Canada from 2015 to 2022 (in billion U.S. dollars)Media advertising spending in Canada from 2015-2022
- Canadian government spending on advertising in the fiscal year 2017/18, by medium (in million Canadian dollars)Government of Canada: advertising spending 2018, by medium
- Television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)TV ad spend in Canada 2010-2019
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Internet ad spending in Canada 2010-2019
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Share of digital in total media advertising spending in Canada from 2012 to 2020Share of digital in ad spend in Canada 2012-2020
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016Share of marketers using selected media for advertising in Canada 2016
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Statistics
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- Average TV dwelling time of children in Germany 2010-2017, by age group
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- No. of days per week with TV usage in the U.S. Q1 2015, by age
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- Share of nationals watching Arabic TV in MENA by education level 2017
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- Magazine consumption of domestic tourists on summer holidays Spain 2017, by channel
- Share of nationals watching French TV in MENA by education level 2017
- Time spent with various media among U.S. children 2017
- Share of respondents who watching TV in MENA by education level 2017
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- Italy: daily audience of local television stations in Lombardy 2018, by month
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Studies
- Television industry in Europe
- Television in Germany
- Television industry worldwide
- Television in Sweden
- Public service television in Scandinavia
- Public service television in Sweden
- Satellite television in the United Kingdom (UK)
- Television industry in the United Kingdom (UK)
- Television consumption in France
- Television industry in India
- Television in Canada
- Television market in Denmark
- Television industry in Italy
- Television industry in the Netherlands
- Television in the U.S.
Statistics on "Media in Canada"
- Value of the entertainment and media market in Canada from 2014 to 2020 (in billion Canadian dollars)
- Compound annual growth rate of the fastest growing media and marketing companies in Canada between 2011 to 2016
- Share of Canadian population reached daily by different media from 2011 to 2017
- Average time spent per day with major media in Canada from 2011 to 2016, by medium (in minutes)
- Media spending in Canada from 2007 to 2019 (in million Canadian dollars)
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)
- Weekly reach of selected media in Canada in 2001 and from 2012 to 2017
- Weekly reach of selected media in French Canada in 2001 and from 2012 to 2017
- Daily time spent with selected media among adults in Canada in 2nd and 3rd quarters of 2017 (in hours.minutes)
- Share of exposure to selected types of media on a typical day among Canadians as of February 2018
- Broadcasting and cable TV market revenue in Canada from 2014 to 2017 (in billion U.S. dollars)
- Television industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)
- Distribution of commercial television revenues in Canada in 2016, by broadcaster
- Number of television services authorized to broadcast in Canada from 2013 to 2016
- Number of TV households in Canada from 2017 to 2023, by platform (in 1,000s)
- Number of households in Canada that cut their TV subscription from 2012 to 2018 (in thousands)
- Average weekly time spent watching television in Canada from 2016/2017 to 2017/18 broadcast year, by age group (in hours)
- Most viewed regularly scheduled network programs in Canada in 2017-2018 season, by number of viewers (in thousands)
- Weekly reach of TV in French Canada in 2014, 2015 and 2017, by age group
- Leading TV markets in Canada in 2017/2018 broadcast year, by number of viewers (in 1,000s)
- Average daily radio audience in the selected central market areas in Canada from May 2016 to February 2019 (in 1,000s)
- Radio industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)
- Revenue of largest commercial radio operators in Canada from 2011 to 2016 ( in 1,000 Canadian dollars)
- Radio revenue in Canada from 2009 to 2017, by service (in million Canadian dollars)
- Distribution of radio and audio services authorized to broadcast in Canada 2016, by type
- Number of radio stations in Canada from 2007 to 2017
- Weekly number of hours spent listening to radio in Canada from 2012 to 2016
- Average weekly time spent listening to the radio by adults in Canada from 2015 to 2016, by age group (in hours)
- Weekly time spent listening to selected radio genres in Canada as of fall 2017 (in hours)
- Forecasted market value of the newspapers industry in Canada from 2013 to 2018 (in million Canadian dollars)
- Leading daily newspaper ownership groups in Canada from 2010 to 2017, by newspapers published
- Newspaper reach in Canada as of February 2018, by format
- Newspaper reach in Canada as of February 2018, by age group
- Newspaper reach in Canada as of February 2018, by age group and format
- Weekly reach of newspapers in Canada from 2014 to 2017, by age group
- Weekly reach of newspapers in French Canada from 2014 to 2017, by age group
- Average weekly time spent reading newspapers by adults in Canada in 2016, by age group an type (in hours)
- Daily newspaper circulation in Canada in 2016, by province (in 1,000s)
- Average daily time spent per capita with newspapers in Canada from 2010 to 2018 (in minutes)
- General magazine advertising revenue in Canada from 2003 to 2016 (in million Canadian dollars)
- Quarterly revenue from newsstand magazine sales in Canada as of 4th quarter 2016 (in million U.S. dollars)
- Quarterly newsstand magazine unit sales in Canada as of 4th quarter 2016 (in million units)
- Leading types of retailers for magazine purchases among readers and buyers in Canada as of July 2017
- Weekly reach of magazines in Canada from 2014 to 2017, by age group
- Weekly reach of magazines in French Canada from 2014 to 2017, by age group
- Leading English-language magazines in Canada as of September 2017, by number of readers (in millions)
- Leading French-language magazines in Canada as of September 2017, by number of readers (in millions)
- Number of digital media users in Canada from 2016 to 2022, by category (in millions)
- Percentage of consumers in Canada who watch TV exclusively online from 2012 to 2016
- Share of the weekly viewing audience watching free online TV in Canada from 2011 to 2017
- Average weekly viewing hours of internet television in Canada from 2008 to 2016
- Share of population streaming AM/FM radio in Canada from 2009 to 2016, by language group
- Penetration rate of satellite radio subscriptions in Canada from 2008 to 2016, by language group
- Share of Canadian adults who read magazines on their mobile device weekly as of September 2016, by age group
- Share of Canadian adults who read newspapers on their mobile device weekly as of September 2016, by age group
- Quarterly number of on-demand digital music video streams in Canada from 2015 to 2017 (in millions)
- Quarterly number of on-demand digital music audio streams in Canada from 2015 to 2017, by format (in millions)
- Number of digital music users in Canada from 2016 to 2022, by format (in millions)
- Share of Canadians accessing online audio and video streaming services in 2017, by language group
- Total media advertising spending in Canada from 2015 to 2022 (in billion U.S. dollars)
- Canadian government spending on advertising in the fiscal year 2017/18, by medium (in million Canadian dollars)
- Television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Share of digital in total media advertising spending in Canada from 2012 to 2020
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016
- Most noticed ads across print and digital media in Canada as of February 2018, by category
- Average time spent with major media per day in the United States as of September 2017 (in minutes)
- Average television dwelling time of children in Germany from 2010 to 2017, by age group (in minutes per day)
- Television viewing time of children in Germany from 2010 to 2017, by age group (in minutes per day)
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- Share of live TV viewing in primetime in the United States in 2018, by age group
- Share of individuals who have used teletext daily in Sweden in selected years from 2007 to 2017
- Share of respondents who watch television in Arabic in the Middle East and North Africa as of March 2017, by education level
- Main reasons for watching television in Spain in 2014
- Distribution of domestic tourists who read magazines during their summer holidays in Spain in 2017, by channel
- Share of respondents who watch television in French in the Middle East and North Africa as of March 2017, by education level
- Daily time spent with selected media among 0- to 8-year-olds in the United States in 2017, by activity (in minutes)
- Share of respondents who are television viewers in the Middle East and North Africa as of March 2017, by education level
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