YouTube and Twitch gaming content – additional information
Since video gaming is a demanding form of entertainment and, more recently, at times a profession as well, it comes as no surprise that gaming videos are growing in popularity. There are several categories of gaming video content. Among the more popular ones are game trailers, walkthroughs, reviews and Let’s Plays. Let’s Play videos offer detailed recordings of game playthroughs, with supplementary commentaries and explanations provided by the gamer. Often they serve as tutorials, in addition to their entertainment aspects. The most common platforms used to find these videos are YouTube and Twitch. While the former is considered to be the leader when it comes to audience reach, Twitch leads the market based on revenues.
Studies conducted in 2015 attempted to categorize global YouTube gaming content viewers. It was found that when it comes to gender distribution, 40 percent of those who watched gaming videos on YouTube channels were women, with the remaining 60 percent being men. Age distribution data indicated that 43 percent of YouTube gaming video viewers were between the ages of 21 and 35, with only six percent aged 51 to 65 years. Overall, it was established that YouTube was more popular in the United States in 2015, where half of gamers used this platform to view online gaming content, compared to 20 percent who used Twitch for that purpose.
Out of the five studied countries, Twitch had the highest reach among gamers in Brazil, yet that was still 33 percent lower than its competitor. On a global scale, available Twitch measurements reveal that in 2014 the platform had 100 million monthly unique visitors and was projected to more than double that number in 2015. While most of those accessing Twitch do so via a computer, a growing share of users access the platform’s content on their mobile device, proving that on-the-go accessibility is as important among gamers as it is among other consumers.