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Internet purchase frequency per year in Germany 2013-2016

Number of online shoppers in Germany from 2013 to 2016, by purchase frequency

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Source

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Release date

November 2016

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking online customers over the previous 12 months

Method of interview

Face-to-face interview

Supplementary notes

Information on the basic population:
This survey is based on the German population aged 14 to 69 years, in private households at the place of main residence.

Information on random sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7,026 respondents, projected base of 69.56 million persons

Information on the target group "German-speaking online buyers":
2013: projected base of 43.95 million persons
2014: projected base of 44.16 million persons
2015: projected base of 45.33 million persons
2016: projected base of 47.01 million persons

The source phrased the survey question as follows: "According to your own estimate, how often did you purchase products on the internet during the last 12 months? Would you say..." (Original German question: "Was würden Sie sagen, wie häufig haben Sie innerhalb der letzten 12 Monate im Internet etwas gekauft? Würden Sie sagen...")

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