In 2023, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to eight billion U.S. dollars and was expected to reach 10 billion dollars by 2025. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia.
Singapore’s success in e-commerce
Compared to its neighboring countries, Singapore's e-commerce market depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success. While the total revenue might not be as high as the largest e-commerce market in Southeast Asia, Indonesia, the revenue per order and the frequency of ordering online per person by far exceeds those for Indonesia.
Main e-commerce players
Lazada, Qoo10 and Shopee were the most clicked e-commerce sites in Singapore as of the first quarter of 2022. While Shopee and Lazada primarily offer retailers to sell their own goods, Qoo10 is mainly popular for its wide range of Korean products.
Annual gross merchandise volume (GMV) of the e-commerce market in Singapore from 2019 to 2023 with a forecast for 2025
(in billion U.S. dollars)
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Google. (October 31, 2023). Annual gross merchandise volume (GMV) of the e-commerce market in Singapore from 2019 to 2023 with a forecast for 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1127943/singapore-gmv-e-commerce-market/
Google. "Annual gross merchandise volume (GMV) of the e-commerce market in Singapore from 2019 to 2023 with a forecast for 2025 (in billion U.S. dollars)." Chart. October 31, 2023. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1127943/singapore-gmv-e-commerce-market/
Google. (2023). Annual gross merchandise volume (GMV) of the e-commerce market in Singapore from 2019 to 2023 with a forecast for 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1127943/singapore-gmv-e-commerce-market/
Google. "Annual Gross Merchandise Volume (Gmv) of The E-commerce Market in Singapore from 2019 to 2023 with a Forecast for 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1127943/singapore-gmv-e-commerce-market/
Google, Annual gross merchandise volume (GMV) of the e-commerce market in Singapore from 2019 to 2023 with a forecast for 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1127943/singapore-gmv-e-commerce-market/ (last visited October 04, 2024)
Annual gross merchandise volume (GMV) of the e-commerce market in Singapore from 2019 to 2023 with a forecast for 2025 (in billion U.S. dollars) [Graph], Google, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1127943/singapore-gmv-e-commerce-market/