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Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019
Marketing analytics usage in the U.S. 2012-2019
In August 2019, responding marketers from the United States said that 39.3 percent of their projects used marketing analytics in order to help in making an informed decision. It seems that a decision on whether to use analytics in marketing or not is not yet final, as industry professionals have been hesitating about its level of involvement since August 2017.
Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019
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Sources

Release date

August 2019

Region

United States

Survey time period

February 2012 to August 2019

Number of respondents

2,757 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Marketing analytics usage in the U.S. 2012-2019
In August 2019, responding marketers from the United States said that 39.3 percent of their projects used marketing analytics in order to help in making an informed decision. It seems that a decision on whether to use analytics in marketing or not is not yet final, as industry professionals have been hesitating about its level of involvement since August 2017.
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