Marketing analytics usage in the U.S. 2012-2020

In February 2020, responding marketers from the United States said that 37.7 percent of their projects used marketing analytics in order to help in making an informed decision. It seems that a decision on whether to use analytics in marketing or not is not yet final, as industry professionals have been hesitating about its level of involvement since February 2019.

Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020

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Release date

February 2020


United States

Survey time period

February 2012 to February 2020

Number of respondents

2,757 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

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Statistics on "Marketing technology implementation"

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