Premium

Marketing analytics usage in the U.S. 2012-2018

Name: Marketing analytics usage in the U.S. 2012-2018
Creator: Statista

Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018

by A. Guttmann, last edited Aug 31, 2018

Marketing analytics usage in the U.S. 2012-2018

The timeline shows the share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018. In August 2018, responding marketers said that 35.8 percent of their projects used marketing analytics in order to help in making an informed decision.

Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018

About this statistic

Show source

Download Settings Share

Description

Source

More information

by A. Guttmann, last edited Aug 31, 2018

Source

More information

Other statistics on the topic

Marketing technology

Advertising & Marketing

Marketing automation solutions market share in the U.S. 2019

Advertising & Marketing

AdTech companies - revenues 2019

Advertising & Marketing

Allocation of marketing budgets 2016-2017, by segment

Advertising & Marketing

MarTech: number of M&A deals worldwide 2013-2019

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax.

Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Marketing technology implementation

All Information
in one Presentation

Marketing technology implementation

84 page/s
English
pptx
Detailed references

Everything On "Marketing technology implementation" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Go to dossier

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Marketing technology implementation"

Overview

Budgets and spending

Usage and effectiveness

The most important statistics

Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017Features seen as most important when choosing a marketing automation vendor U.S. 2018
Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018Marketing analytics usage in the U.S. 2012-2018
Level of marketing systems integration in organizations worldwide in 2016Degree of marketing systems integration in companies worldwide 2016
Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
What’s holding your company back from implementing new marketing technology?Obstacles to MarTech implementation in U.S. companies 2016
Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016Technical barriers to building a joined-up view of customer journey worldwide 2016

Artificial intelligence use

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Statistics on "Marketing technology implementation"

Related topics

About Statista

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

Internet & Telecommunications

Consumer Goods & FMCG

Retail & Trade

Travel, Tourism & Hospitality

Society

Transportation & Logistics

Learn more about how Statista can support your business.

Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.