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Marketing analytics usage in the U.S. 2012-2018
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Marketing analytics usage in the U.S. 2012-2018
Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018
The timeline shows the share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018. In August 2018, responding marketers said that 35.8 percent of their projects used marketing analytics in order to help in making an informed decision.
Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018
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Description
Source
More information
The timeline shows the share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018. In August 2018, responding marketers said that 35.8 percent of their projects used marketing analytics in order to help in making an informed decision.
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- Release date
- August 2018
- Region
- United States
- Survey time period
- February 2012 to August 2018
- Number of respondents
- 2,895 respondents
- Special properties
- among marketers from for-profit companies
- Method of interview
- Email survey
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- February 2012 to August 2018
- Number of respondents
- 2,895 respondents
- Special properties
- among marketers from for-profit companies
- Method of interview
- Email survey
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Marketing technology implementation
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Everything On "Marketing technology implementation" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Marketing technology implementation"
- Overview
The most important statistics
- Marketing automation software market revenue worldwide in 2016 and 2021 (in billion U.S. dollars)Marketing automation software revenue worldwide 2016-2021
- Market share of the leading marketing automation solution providers in the United States as of August 2018Marketing automation solutions market share in the U.S. 2018
- Revenues of selected advertising technology companies worldwide in 3rd quarter 2018 (in million U.S. dollars)AdTech companies - revenues 2018
- How would you describe your company's current marketing technology stack?Degree of MarTech implementation in U.S. companies 2016
- Who is responsible for marketing technology purchases at your company?Entity responsible for MarTech purchases worldwide 2016
- Number of mergers and acquisitions in the marketing technology sector worldwide from 1st quarter 2013 to 3rd quarter 2018MarTech: number of M&A deals worldwide 2013-2018
- Value of mergers and acquisitions in the media industry worldwide from 2014 to 2017, by subsector (in million U.S. dollars)Media: value of mergers and acquisitions from 2014 to 2017, by sector
- Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016Marketing departments with responsibility for MarTech functions in the U.S. 2016
- Budgets and spending
The most important statistics
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Reasons for investing in marketing technology worldwide as of March 2017Reasons for investing in marketing technology worldwide 2017
- Distribution of marketing budgets in North America and United Kingdom in 2016 and 2017, by segmentAllocation of marketing budgets 2016-2017, by segment
- Distribution of marketing technology budgets in North America and United Kingdom in 2016, by targetAllocation of marketing technology budget 2016, by target
- What marketing technology does your company plan to purchase in 2017?Planned MarTech purchases in U.S. companies 2017
- Which of these marketing technology tools has your company purchased in the past three years?MarTech tools used in U.S. companies 2016
- How much did you spend on marketing technology in 2017?Corporate MarTech budget in the U.S. 2017
- Planned changes in marketing technology budgets and investments for 2017 according to marketers in the United States Marketing technology budgets plans of U.S. marketers 2017
- Usage and effectiveness
The most important statistics
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017Features seen as most important when choosing a marketing automation vendor U.S. 2018
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018Marketing analytics usage in the U.S. 2012-2018
- Level of marketing systems integration in organizations worldwide in 2016Degree of marketing systems integration in companies worldwide 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
- What’s holding your company back from implementing new marketing technology?Obstacles to MarTech implementation in U.S. companies 2016
- Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016Technical barriers to building a joined-up view of customer journey worldwide 2016
- Artificial intelligence use
The most important statistics
- Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018Views on AIs impact on ad purchasing and targeting in the U.S. 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018Views on AIs importance in the U.S. advertising industry future 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018Views on AIs influence on advertising performance in the U.S. 2018
- Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018Marketers view of financial transparency related to AI-run ads in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know ad placement details related to AI-run ad campaigns in the United States as of June 2018Marketers view of operational transparency related to AI-run ads in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018Marketers view of decision transparency related to AI-run ads in the U.S. 2018
- Leading companies believed to offer AI-enabled and fully automated self-serve campaign management tools according to marketing and agency professionals in the United States as of June 2018Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018
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Statistics
- Obstacles to marketing analytics usage in the U.S. 2018
- Ways to maximize value and impact of marketing worldwide 2014
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- Use of business analytics in the U.S. 2014
- Share of analytics professionals educational qualification in India FY 2018 by degree
- Important criteria for enterprises choosing big data and analytics vendors 2015
- Greatest value of analytics in the U.S. in 2014
- Use of security analytics and intelligence process automation 2014-2015
- Reasons for not using business analytics in the U.S. 2014
- Top challenges for big data analytics implementation in companies worldwide 2017
- Annual salary of analytics professionals in India FY 2018 by level of education
- Share of analytics professionals education in India FY 2018 by level of university
- Business adoption of big data analytics in the UK 2014
- Use of analytics among technology companies worldwide 2013, by department
- Italy: share of firms using industrial analytics 2015, by process
- Opinion on innovativeness of company marketing technology in Belgium 2016
- Corporate sustainability marketing tactics used worldwide 2014, by category
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- Mobile Marketing Survey 2013
- Mobile Marketing Survey 2012
- Healthcare Marketers Trend Report 2014
- The State of Marketing Survey 2013
- Healthcare Marketers Trend Report 2013
- Marketing Data Technology: Cutting Through the Complexity
Statistics on "Marketing technology implementation"
- Marketing automation software market revenue worldwide in 2016 and 2021 (in billion U.S. dollars)
- Market share of the leading marketing automation solution providers in the United States as of August 2018
- Revenues of selected advertising technology companies worldwide in 3rd quarter 2018 (in million U.S. dollars)
- How would you describe your company's current marketing technology stack?
- Who is responsible for marketing technology purchases at your company?
- Number of mergers and acquisitions in the marketing technology sector worldwide from 1st quarter 2013 to 3rd quarter 2018
- Value of mergers and acquisitions in the media industry worldwide from 2014 to 2017, by subsector (in million U.S. dollars)
- Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016
- Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
- How many technologies does your marketing team currently use?
- Adoption level of selected marketing technologies worldwide as of early 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Reasons for investing in marketing technology worldwide as of March 2017
- Distribution of marketing budgets in North America and United Kingdom in 2016 and 2017, by segment
- Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target
- What marketing technology does your company plan to purchase in 2017?
- Which of these marketing technology tools has your company purchased in the past three years?
- How much did you spend on marketing technology in 2017?
- Planned changes in marketing technology budgets and investments for 2017 according to marketers in the United States
- How much do you spend on search engine optimization (SEO) tools each month?
- Salaries of digital marketing and marketing technology professionals in the United States in 2018, by position (in thousands U.S. dollars)
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018
- Level of marketing systems integration in organizations worldwide in 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type
- What’s holding your company back from implementing new marketing technology?
- Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016
- Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018
- Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018
- Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018
- Share of marketing and agency professionals who believe it is important to know ad placement details related to AI-run ad campaigns in the United States as of June 2018
- Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018
- Leading companies believed to offer AI-enabled and fully automated self-serve campaign management tools according to marketing and agency professionals in the United States as of June 2018
- What factors prevent your company from using more marketing analytics?
- What steps are you taking to maximize the impact and value of marketing in the next 12 months?
- Global IoT analytics market size from 2018 to 2022 (in billion U.S. dollars)
- Is your company currently implementing, planning, or considering data-driven projects?*
- Is your company using business analytics?
- Share of analytics professionals educational qualification across India in FY 2018, by degree
- Which of the following criteria are most important when evaluating an offering from a data and analytics vendor?*
- What would your organization see as the greatest value of analytics?
- How automated are your security analytics and intelligence processes?*
- If your company is not using business analytics, what is the primary reason?
- Challenges that organizations face when implementing big data technologies worldwide as of 2017
- Annual salary of analytics professionals across India in FY 2018, by level of education (in 1,000 Indian rupees)
- Distribution of analytics professionals education across India in FY 2018, by level of university
- Share of businesses adopting big data analytics in the United Kingdom (UK) in 2014
- To what extent is your organization utilizing analytics in each of the following business functions?
- Share of firms using industrial analytics smart technology in Italy in 2015, by process
- How would you describe your company when it comes to adopting marketing technology?
- Corporate sustainability marketing tactics used worldwide in 2014, by product category
- Corporate sustainability marketing tactics used worldwide in 2014
- Are businesses trying too hard when they use emojis in their ads and communications?
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