In August 2019, responding marketers from the United States said that 39.3 percent of their projects used marketing analytics in order to help in making an informed decision. It seems that a decision on whether to use analytics in marketing or not is not yet final, as industry professionals have been hesitating about its level of involvement since August 2017.
Marketing analytics usage in the U.S. 2012-2019
Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019
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CMO Survey. (August 28, 2019). Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019 [Graph]. In Statista. Retrieved December 08, 2019, from https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey. "Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019." Chart. August 28, 2019. Statista. Accessed December 08, 2019. https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey. (2019). Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019. Statista. Statista Inc.. Accessed: December 08, 2019. https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey. "Share of Projects Using Marketing Analytics before a Decision Is Made in The United States from February 2012 to August 2019." Statista, Statista Inc., 28 Aug 2019, https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey, Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019 Statista, https://www.statista.com/statistics/453658/marketing-analytics-use-usa/ (last visited December 08, 2019)