In February 2020, responding marketers from the United States said that 37.7 percent of their projects used marketing analytics in order to help in making an informed decision. It seems that a decision on whether to use analytics in marketing or not is not yet final, as industry professionals have been hesitating about its level of involvement since February 2019.
Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020
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CMO Survey. (February 1, 2020). Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020 [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey. "Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020." Chart. February 1, 2020. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey. (2020). Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey. "Share of Projects Using Marketing Analytics before a Decision Is Made According to Cmos in The United States from February 2012 to February 2020." Statista, Statista Inc., 1 Feb 2020, https://www.statista.com/statistics/453658/marketing-analytics-use-usa/
CMO Survey, Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020 Statista, https://www.statista.com/statistics/453658/marketing-analytics-use-usa/ (last visited April 02, 2020)
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