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SME marketing in the U.S. - statistics & facts

When it comes to small and medium businesses (SMBs) or enterprises (SMEs), marketing is a tricky thing. Who? What? When? – these are the key questions small enterprises need to consider when engaging in promotional activities. Survey data shows that the primary organizational structure responsible for marketing is in fact the business owner. Additionally, limited marketing budgets, competition with big companies in the digital world, building brand visibility, and maintaining a positive marketing ROI are just a few of the leading challenges SMBs face these days. All in all, driving sales, retaining customers, establishing a standing position in the industry, and building brand awareness are the main marketing goals cited by small businesses.

SMB marketing – deep dive

While close to half of surveyed SMBs are confident that their marketing efforts are effective, some 43 percent are simply not sure, pointing to some systematic gaps in marketing measurement within this sector. Nonetheless, small enterprise owners do see merits of using certain forms of marketing. For instance, social media and the company’s own website are considered the most successful marketing channels. Indeed, small business owners are planning to increase their usage of key marketing channels in the future and will focus predominantly on digital marketing methods.

SMBs are embracing digital marketing

When it comes to spending on digital advertising, small businesses have a rather modest budget. In 2021, average monthly expenditures on digital ads amounted to a little over 500 U.S. dollars, but more than 90 percent of responding small businesses planned on keeping or increasing their spending level. E-mail is cited as the most effective digital marketing channel for SMBs. Social media and website/landing pages follow. Unsurprisingly, Facebook is the leading social network used by small businesses for advertising purposes, with YouTube and Instagram ranking second and third respectively. In total, local digital ad revenue is estimated at around 61.5 billion dollars – some 14 billion less than revenue from traditional media.

Key figures

The most important key figures provide you with a compact summary of the topic of "SME marketing in the United States" and take you straight to the corresponding statistics.

Marketing strategies and tactics

Digital advertising and marketing

Interesting statistics

In the following 5 chapters, you will quickly find the 29 most important statistics relating to "SME marketing in the United States".

SME marketing in the U.S.

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SME marketing in the U.S. - statistics & facts

When it comes to small and medium businesses (SMBs) or enterprises (SMEs), marketing is a tricky thing. Who? What? When? – these are the key questions small enterprises need to consider when engaging in promotional activities. Survey data shows that the primary organizational structure responsible for marketing is in fact the business owner. Additionally, limited marketing budgets, competition with big companies in the digital world, building brand visibility, and maintaining a positive marketing ROI are just a few of the leading challenges SMBs face these days. All in all, driving sales, retaining customers, establishing a standing position in the industry, and building brand awareness are the main marketing goals cited by small businesses.

SMB marketing – deep dive

While close to half of surveyed SMBs are confident that their marketing efforts are effective, some 43 percent are simply not sure, pointing to some systematic gaps in marketing measurement within this sector. Nonetheless, small enterprise owners do see merits of using certain forms of marketing. For instance, social media and the company’s own website are considered the most successful marketing channels. Indeed, small business owners are planning to increase their usage of key marketing channels in the future and will focus predominantly on digital marketing methods.

SMBs are embracing digital marketing

When it comes to spending on digital advertising, small businesses have a rather modest budget. In 2021, average monthly expenditures on digital ads amounted to a little over 500 U.S. dollars, but more than 90 percent of responding small businesses planned on keeping or increasing their spending level. E-mail is cited as the most effective digital marketing channel for SMBs. Social media and website/landing pages follow. Unsurprisingly, Facebook is the leading social network used by small businesses for advertising purposes, with YouTube and Instagram ranking second and third respectively. In total, local digital ad revenue is estimated at around 61.5 billion dollars – some 14 billion less than revenue from traditional media.

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