SME marketing in the U.S. - statistics & facts
Key insights
- Local advertising revenue in the U.S.
- 173.3m USD

Detailed statistics
Local ad revenue in the U.S. 2019-2022
- Share of TV in U.S. local ad revenue
- 13%

Detailed statistics
Local ad revenue in the U.S. 2022, by medium
- Industry with the highest growth of local ad revenue in the U.S.
- Leisure/recreation

Detailed statistics
Change in local ad revenue U.S. 2021, by vertical
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Current statistics on this topic
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Overview
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- Premium Statistic Organizational structures responsible for SMBs marketing activities in the U.S. 2020
- Premium Statistic U.S. small businesses: marketing spending 2017
- Premium Statistic Leading marketing objectives of SMBs in the U.S. 2019
- Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Premium Statistic Small business planned change in use of marketing & media channels in the U.S. 2020
- Premium Statistic Weekly time spent on marketing according to U.S. SMBs 2017
- Premium Statistic U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Premium Statistic View on marketing effectiveness among U.S. SMBs 2019
Overview
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Organizational structures responsible for SMBs marketing activities in the U.S. 2020
Organizational structures responsible for SMBs marketing activities in the U.S. 2020
Organizational structures responsible for marketing activities of SMBs in the United States in 2020
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U.S. small businesses: marketing spending 2017
U.S. small businesses: marketing spending 2017
Small businesses marketing budgets in the United States in 2017
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Leading marketing objectives of SMBs in the U.S. 2019
Leading marketing objectives of SMBs in the U.S. 2019
Leading marketing goals according to SMBs in the United States as of October 2019
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Planned use of selected marketing media and tactics by U.S. SMBs 2018
Planned use of selected marketing media and tactics by U.S. SMBs 2018
Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
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Small business planned change in use of marketing & media channels in the U.S. 2020
Small business planned change in use of marketing & media channels in the U.S. 2020
Planned changes in the use of selected marketing and media channels according to small businesses in the United States as of February 2020
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Weekly time spent on marketing according to U.S. SMBs 2017
Weekly time spent on marketing according to U.S. SMBs 2017
Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
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U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
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View on marketing effectiveness among U.S. SMBs 2019
View on marketing effectiveness among U.S. SMBs 2019
Perceived effectiveness of marketing efforts according to SMBs in the United States as October 2019
Marketing tools
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- Premium Statistic Number of marketing software products used by U.S. SMBs 2017
- Premium Statistic SMBs marketing application of automation software in the U.S. in 2017
- Premium Statistic Leading tools used to track customer information according to U.S. SMBs 2017
- Premium Statistic SMBs adoption of selected AI functionalities in the U.S. 2017
Marketing tools
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Number of marketing software products used by U.S. SMBs 2017
Number of marketing software products used by U.S. SMBs 2017
Number of marketing software products used regularly by SMBs in the United States as of September 2017
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SMBs marketing application of automation software in the U.S. in 2017
SMBs marketing application of automation software in the U.S. in 2017
Leading activities for which SMBs use marketing automation software in the United States as of September 2017
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Leading tools used to track customer information according to U.S. SMBs 2017
Leading tools used to track customer information according to U.S. SMBs 2017
Leading tools used to track customer information according to SMBs in the United States as of September 2017
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SMBs adoption of selected AI functionalities in the U.S. 2017
SMBs adoption of selected AI functionalities in the U.S. 2017
Adoption of selected AI functionalities among SMBs in the United States as of September 2017
Digital marketing tactics
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- Premium Statistic Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Premium Statistic Popular content marketing tactics used by SMBs worldwide 2021
- Premium Statistic U.S. small company mobile app adoption 2018
- Premium Statistic U.S. small businesses: SEO activities 2017
- Premium Statistic U.S. small businesses: PPC adoption 2017
- Premium Statistic U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
Digital marketing tactics
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Small businesses purchasing selected digital marketing channels in the U.S. 2017
Small businesses purchasing selected digital marketing channels in the U.S. 2017
Share of small businesses investing in selected digital marketing channels in the United States in 2017
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Popular content marketing tactics used by SMBs worldwide 2021
Popular content marketing tactics used by SMBs worldwide 2021
Most popular content marketing tactics used by SMBs worldwide in 2021
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U.S. small company mobile app adoption 2018
U.S. small company mobile app adoption 2018
Does your company have a mobile app?
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U.S. small businesses: SEO activities 2017
U.S. small businesses: SEO activities 2017
Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
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U.S. small businesses: PPC adoption 2017
U.S. small businesses: PPC adoption 2017
Does your small business invest in pay-per-click (PPC) advertising?
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U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
Social media
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- Premium Statistic U.S. small businesses: social media marketing use 2017
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic U.S. small businesses: time spent on social media marketing 2017
- Premium Statistic U.S. small businesses: social media advertising spending 2017
- Premium Statistic U.S. small businesses: profitability of social media ads 2017
- Premium Statistic Share of SMBs in the U.S. gaining customers via social posting 2016-2018
Social media
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U.S. small businesses: social media marketing use 2017
U.S. small businesses: social media marketing use 2017
Do you use social media marketing to promote your business?
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Social media marketing goals of U.S. businesses 2021
Social media marketing goals of U.S. businesses 2021
Leading social media marketing goals according to marketers in the United States as of April 2021
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U.S. small businesses: time spent on social media marketing 2017
U.S. small businesses: time spent on social media marketing 2017
Weekly time spent on social media marketing among small business in the United States as of February 2017
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U.S. small businesses: social media advertising spending 2017
U.S. small businesses: social media advertising spending 2017
How much do you spend on social media ads per week?
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U.S. small businesses: profitability of social media ads 2017
U.S. small businesses: profitability of social media ads 2017
Do you feel you are getting a positive return on investment from social media ads?
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Share of SMBs in the U.S. gaining customers via social posting 2016-2018
Share of SMBs in the U.S. gaining customers via social posting 2016-2018
Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
Traditional marketing tactics
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- Premium Statistic Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Premium Statistic Outdoor advertising adoption among SMEs in the U.S. 2016
- Premium Statistic Magazine advertising adoption among SMEs in the U.S. 2016
- Premium Statistic U.S. SMBs: community sponsorship adoption 2016
- Premium Statistic U.S. SMBs: direct mail adoption 2016
Traditional marketing tactics
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Trade fair visits marketing adoption among SMEs in the U.S. 2016
Trade fair visits marketing adoption among SMEs in the U.S. 2016
Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
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Outdoor advertising adoption among SMEs in the U.S. 2016
Outdoor advertising adoption among SMEs in the U.S. 2016
Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
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Magazine advertising adoption among SMEs in the U.S. 2016
Magazine advertising adoption among SMEs in the U.S. 2016
Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
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U.S. SMBs: community sponsorship adoption 2016
U.S. SMBs: community sponsorship adoption 2016
Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
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U.S. SMBs: direct mail adoption 2016
U.S. SMBs: direct mail adoption 2016
Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
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