SME marketing in the U.S. - statistics & facts

Organizational structures responsible for SMBs marketing activities in the U.S. 2020

Organizational structures responsible for marketing activities of SMBs in the United States in 2020

U.S. small businesses: marketing spending 2017

Small businesses marketing budgets in the United States in 2017

Leading marketing objectives of SMBs in the U.S. 2019

Leading marketing goals according to SMBs in the United States as of October 2019

Planned use of selected marketing media and tactics by U.S. SMBs 2018

Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018

Small business planned change in use of marketing & media channels in the U.S. 2020

Planned changes in the use of selected marketing and media channels according to small businesses in the United States as of February 2020

Weekly time spent on marketing according to U.S. SMBs 2017

Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017

U.S. SMBs allocating most of their holiday ad budgets to selected media 2018

Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018

View on marketing effectiveness among U.S. SMBs 2019

Perceived effectiveness of marketing efforts according to SMBs in the United States as October 2019

Number of marketing software products used by U.S. SMBs 2017

Number of marketing software products used regularly by SMBs in the United States as of September 2017

SMBs marketing application of automation software in the U.S. in 2017

Leading activities for which SMBs use marketing automation software in the United States as of September 2017

Leading tools used to track customer information according to U.S. SMBs 2017

Leading tools used to track customer information according to SMBs in the United States as of September 2017

SMBs adoption of selected AI functionalities in the U.S. 2017

Adoption of selected AI functionalities among SMBs in the United States as of September 2017

Small businesses purchasing selected digital marketing channels in the U.S. 2017

Share of small businesses investing in selected digital marketing channels in the United States in 2017

Popular content marketing tactics used by SMBs worldwide 2021

Most popular content marketing tactics used by SMBs worldwide in 2021

U.S. small company mobile app adoption 2018

Does your company have a mobile app?

U.S. small businesses: SEO activities 2017

Search engine optimization (SEO) activities of small businesses in the United States as of March 2017

U.S. small businesses: PPC adoption 2017

Does your small business invest in pay-per-click (PPC) advertising?

U.S. SMBs focusing holiday digital ad budgets to selected channels 2018

Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018

U.S. small businesses: social media marketing use 2017

Do you use social media marketing to promote your business?

Social media marketing goals of U.S. businesses 2021

Leading social media marketing goals according to marketers in the United States as of April 2021

U.S. small businesses: time spent on social media marketing 2017

Weekly time spent on social media marketing among small business in the United States as of February 2017

U.S. small businesses: social media advertising spending 2017

How much do you spend on social media ads per week?

U.S. small businesses: profitability of social media ads 2017

Do you feel you are getting a positive return on investment from social media ads?

Share of SMBs in the U.S. gaining customers via social posting 2016-2018

Share of SMBs in the United States gaining customers via social posting from 2016 to 2018

Trade fair visits marketing adoption among SMEs in the U.S. 2016

Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016

Outdoor advertising adoption among SMEs in the U.S. 2016

Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016

Magazine advertising adoption among SMEs in the U.S. 2016

Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016

U.S. SMBs: community sponsorship adoption 2016

Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016

U.S. SMBs: direct mail adoption 2016

Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016