E-mail marketing worldwide - statistics & facts
Key insights
- Number of e-mail users worldwide
- 4.26bn

Detailed statistics
Number of e-mail users worldwide 2017-2026
- Country with highest number of e-mails sent daily
- United States

Detailed statistics
Countries with highest number of emails sent 2023
- E-mail marketing revenue worldwide
- 10.89bn USD

Detailed statistics
E-mail marketing revenue worldwide 2020-2027
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Overview
5
- Premium Statistic Number of e-mail users worldwide 2017-2026
- Basic Statistic Countries with highest number of emails sent 2023
- Premium Statistic Spam: share of global e-mail traffic monthly 2014-2022
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Online marketing budgets allocation worldwide 2022, by channel
Overview
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Premium Statistic
Number of e-mail users worldwide 2017-2026
Number of e-mail users worldwide 2017-2026
Number of e-mail users worldwide from 2017 to 2026 (in millions)
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Basic Statistic
Countries with highest number of emails sent 2023
Countries with highest number of emails sent 2023
Daily number of emails sent worldwide as of April 2023 by country (in billions)
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Premium Statistic
Spam: share of global e-mail traffic monthly 2014-2022
Spam: share of global e-mail traffic monthly 2014-2022
Monthly share of spam in the total e-mail traffic worldwide from January 2014 to December 2022
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Premium Statistic
E-mail marketing revenue worldwide 2020-2027
E-mail marketing revenue worldwide 2020-2027
E-mail marketing revenue worldwide from 2020 to 2027 (in billion U.S. dollars)
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Premium Statistic
Online marketing budgets allocation worldwide 2022, by channel
Online marketing budgets allocation worldwide 2022, by channel
Share of budgets allocated to online marketing according to CMOs worldwide as of March 2022, by channel
Usage
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- Premium Statistic Leading e-mail marketing campaign types worldwide 2022
- Premium Statistic Leading e-mail marketing campaign objectives worldwide 2022
- Premium Statistic Subject line personalization rates in e-mail marketing worldwide 2022
- Premium Statistic Most preferred week day for e-mail marketing campaigns worldwide 2022
- Premium Statistic Marketing channels using automation worldwide 2023
Usage
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Premium Statistic
Leading e-mail marketing campaign types worldwide 2022
Leading e-mail marketing campaign types worldwide 2022
Leading types of e-mail marketing campaigns used worldwide in 2022
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Premium Statistic
Leading e-mail marketing campaign objectives worldwide 2022
Leading e-mail marketing campaign objectives worldwide 2022
Key objectives of e-mail marketing campaigns worldwide as of November 2022
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Premium Statistic
Subject line personalization rates in e-mail marketing worldwide 2022
Subject line personalization rates in e-mail marketing worldwide 2022
Share of email marketing campaigns sent with subject line personalization worldwide as of November 2022
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Premium Statistic
Most preferred week day for e-mail marketing campaigns worldwide 2022
Most preferred week day for e-mail marketing campaigns worldwide 2022
Best day of the week for sending out e-mail marketing campaigns according to marketers worldwide as of November 2022
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Premium Statistic
Marketing channels using automation worldwide 2023
Marketing channels using automation worldwide 2023
Marketing channels using automation worldwide as of February 2023
Metrics & effectiveness
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- Premium Statistic Marketing e-mail open rates worldwide 2022
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
- Premium Statistic E-mail open rates change among marketers worldwide 2022
- Premium Statistic E-mail marketing key metrics used post-Apple MPP worldwide 2022
- Premium Statistic ROI improve rates in e-mail marketing campaigns worldwide 2022
- Premium Statistic Click-to-open rates of marketing e-mails 2022, by country
- Premium Statistic Click-through rates of marketing e-mails worldwide 2022, by country
- Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2022, by country
- Premium Statistic E-mail opens worldwide 2022, by platform
- Premium Statistic Social media link rates in e-mail marketing campaigns sent worldwide 2022
Metrics & effectiveness
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Premium Statistic
Marketing e-mail open rates worldwide 2022
Marketing e-mail open rates worldwide 2022
Marketing e-mail open rates worldwide in 2022
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Premium Statistic
Click-to-open rates of marketing e-mails worldwide 2022, by industry
Click-to-open rates of marketing e-mails worldwide 2022, by industry
Click-to-open rates of marketing e-mails worldwide in 2022, by industry
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Premium Statistic
E-mail open rates change among marketers worldwide 2022
E-mail open rates change among marketers worldwide 2022
Changes in e-mail open rates observed by marketers worldwide in 2022
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Premium Statistic
E-mail marketing key metrics used post-Apple MPP worldwide 2022
E-mail marketing key metrics used post-Apple MPP worldwide 2022
Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022
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Premium Statistic
ROI improve rates in e-mail marketing campaigns worldwide 2022
ROI improve rates in e-mail marketing campaigns worldwide 2022
E-mail marketing return on investment (ROI) improve rates according to marketers worldwide as of November 2022
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Premium Statistic
Click-to-open rates of marketing e-mails 2022, by country
Click-to-open rates of marketing e-mails 2022, by country
Click-to-open rates of marketing e-mails in selected countries worldwide in 2022
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Premium Statistic
Click-through rates of marketing e-mails worldwide 2022, by country
Click-through rates of marketing e-mails worldwide 2022, by country
Click-through rates of marketing e-mails in selected countries worldwide in 2022
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Premium Statistic
Unsubscribe rates of marketing e-mails worldwide 2022, by country
Unsubscribe rates of marketing e-mails worldwide 2022, by country
Unsubscribe rates of marketing e-mails in selected countries worldwide in 2022
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Premium Statistic
E-mail opens worldwide 2022, by platform
E-mail opens worldwide 2022, by platform
Distribution of e-mail marketing opens worldwide in March 2022, by device/platform
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Premium Statistic
Social media link rates in e-mail marketing campaigns sent worldwide 2022
Social media link rates in e-mail marketing campaigns sent worldwide 2022
Use of social media links in e-mail marketing footers worldwide as of November 2022
Marketing personalization
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- Premium Statistic Areas with most use for data-driven marketing worldwide 2022
- Premium Statistic Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
- Premium Statistic Favorite types of brand messaging among consumers worldwide 2022
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2022, by country
- Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2021-2022
Marketing personalization
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Premium Statistic
Areas with most use for data-driven marketing worldwide 2022
Areas with most use for data-driven marketing worldwide 2022
Areas with most use for data-driven marketing according to marketers worldwide as of August 2022
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Premium Statistic
Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022
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Premium Statistic
Favorite types of brand messaging among consumers worldwide 2022
Favorite types of brand messaging among consumers worldwide 2022
Favorite types of brand messaging among consumers worldwide as of November 2022
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Premium Statistic
Influence of marketing personalization on consumer loyalty worldwide 2022, by country
Influence of marketing personalization on consumer loyalty worldwide 2022, by country
Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022
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Premium Statistic
Influence of marketing personalization on consumer loyalty worldwide 2021-2022
Influence of marketing personalization on consumer loyalty worldwide 2021-2022
Share of consumers who said a brand would lose their loyalty if it delivered a non-personalized experience worldwide in 2021 and 2022
U.S. consumer perception
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- Premium Statistic Main channels of new brand discovery in the U.S. Q3 2022
- Premium Statistic E-mail marketing effectiveness in the U.S. 2022
- Premium Statistic Popularity of email marketing among consumers in the U.S. 2022, by generation
- Premium Statistic Use of email to contact brands in the U.S. 2022, by generation
- Premium Statistic E-mail marketing effectiveness among baby boomers in the U.S. 2022
- Premium Statistic E-mail marketing effectiveness among Gen X in the U.S. 2022
- Premium Statistic E-mail marketing effectiveness among millennials in the U.S. 2022
- Premium Statistic E-mail marketing effectiveness among Gen Z in the U.S. 2022
U.S. consumer perception
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Premium Statistic
Main channels of new brand discovery in the U.S. Q3 2022
Main channels of new brand discovery in the U.S. Q3 2022
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2022
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Premium Statistic
E-mail marketing effectiveness in the U.S. 2022
E-mail marketing effectiveness in the U.S. 2022
Likelihood of email newsletter instigating consumers to purchase something in the United States as of June 2022
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Premium Statistic
Popularity of email marketing among consumers in the U.S. 2022, by generation
Popularity of email marketing among consumers in the U.S. 2022, by generation
Popularity of email marketing among consumers in the United States as of June 2022, by age group
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Premium Statistic
Use of email to contact brands in the U.S. 2022, by generation
Use of email to contact brands in the U.S. 2022, by generation
Use of email to contact brands among consumers in the United States as of June 2022, by age group
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Premium Statistic
E-mail marketing effectiveness among baby boomers in the U.S. 2022
E-mail marketing effectiveness among baby boomers in the U.S. 2022
Likelihood of email newsletter instigating baby boomer consumers to purchase something in the United States as of June 2022
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Premium Statistic
E-mail marketing effectiveness among Gen X in the U.S. 2022
E-mail marketing effectiveness among Gen X in the U.S. 2022
Likelihood of email newsletter instigating Generation X consumers to purchase something in the United States as of June 2022
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Premium Statistic
E-mail marketing effectiveness among millennials in the U.S. 2022
E-mail marketing effectiveness among millennials in the U.S. 2022
Likelihood of email newsletter instigating millennial consumers to purchase something in the United States as of June 2022
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Premium Statistic
E-mail marketing effectiveness among Gen Z in the U.S. 2022
E-mail marketing effectiveness among Gen Z in the U.S. 2022
Likelihood of email newsletter instigating Generation Z consumers to purchase something in the United States as of June 2022
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