There are 3.7 billion e-mail users in the world as of 2017. About 233 million of them are located in the United States. It was estimated that the number of e-mail users in the U.S. will reach nearly 255 million by the end of 2020. E-mail is likely to remain one of the main marketing channels in the country. Roughly half of the marketers in the U.S. intend to increase their spending on e-mail marketing, and about 48 percent are expected to maintain their budgets. In line with this projection, e-mail advertising spending in the U.S. is expected to increase from 270 million U.S. dollars in 2015 to 350 million U.S. dollars in 2019.
According to 2017 e-mail marketing usage data, healthcare and travel were the two sectors where marketers reported having fully incorporated this tactic into their promotional strategies. For nonprofits, publishing and media, and B2B services professionals e-mail marketing usage circled around 90 to 96 percent. In a 2016 survey, 63 percent of marketing professionals stated that their companies will be investing in e-mail technologies, solutions or services in 2017, and in another survey among local businesses in the United States, 34.3 percent of respondents stated that they experienced a “good” return on email marketing investment. Moreover, according to online retailers, personalization and segmentation are two of the most successful e-mail tactics that drive conversion. In 2016, personalized messages had an 18.8 percent open rate, compared to a 13.1 percent open rate for non-personalized e-mail. Click rates also fared better for personalized vs. non-personalized messages, at 2.1 and 1.9 percent respectively.
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In the following 5 chapters, you will quickly find the 40 most important statistics relating to "E-mail marketing".