Owners of Apple mobile or smartphones in Germany 2013-2016

Number of people who owned an Apple smartphone or mobile phone in Germany from 2013 to 2016

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Release date

November 2016



Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking user of a private mobile or a smartphone

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected base of 70.33 million people
2014: 8,156 respondents, projected base of 70.52 million people
2015: 7,009 respondents, projected base of 69.24 million people
2016: 7,026 respondents, projected base of 69.56 million people

Information on target group "German-speaking users of a private mobile phone or smartphone":
2013: projected base of 62.00 million people
2014: projected base of 62.41 million people
2015: projected base of 62.70 million people
2016: projected base of 63.39 million persons

This question was phrased by the source as follows: "What brand is your mobile phone or smartphone? (In case of more than one private mobile phones/smartphones: "This question refers to the phone you use most frequently!"). Brand: Apple"
(Original German question: "Von welcher Marke ist Ihr Handy bzw. Smartphone? (Falls ‘Mehrere private Handys/Smartphones‘: "Gemeint ist bei dieser und den folgenden Fragen das private Handy/Smartphone, das Sie am häufigsten nutzen!"). Marke: Apple")

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Statistics on " Smartphones in Germany "

Statistics on Smartphones in Germany









Special Focus: Mobile Internet


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