Sales volume of smartphones in Germany 2009-2020

Smartphone sales volume in Germany has fluctuated in recent years, peaking in 2015 at 26.2 million units sold and then decreasing to 22.9 million units sold in 2020. However, the number of smartphone users in the country has only grown during the last decade.

Smart decisions

Modern life is basically unthinkable without owning a smartphone, at least for many consumers. But they might have to save up for new ones. Average smartphone prices in Germany have increased, amounting to 489 euros in 2018. In terms of brands, Apple and Samsung rule on the German market, constantly locked in close competition. This is echoed in consumer surveys as well.

On the phone

Forecasts for smartphone user penetration rates in Germany reflect previous statistics on user numbers, with predictions of almost 80 percent for the 2020s.