U.S. digital buyer distribution 2020, by age group

Millennials aged 25 to 34 years were the largest group of digital buyers in the United States. As of February 2020, this particular demographic group accounted for 20.2 percent of digital buyers in the United States. The second-largest online buyer audience were 35 to 44 year olds who accounted for 17.2 percent of U.S. digital buyers.

Distribution of digital buyers in the United States as of February 2020, by age group

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Source

Release date

March 2020

Region

United States

Survey time period

February 2020

Age group

14 years and older

Supplementary notes

Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases.

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Statistics on "E-commerce in the United States"

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