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Self storage brand awareness in the United Kingdom (UK) in 2020

This statistic displays the brand awareness of self-storage services offered on the United Kingdom (UK) market as of 2020. The Big Yellow Self Storage Company was the most commonly named brand among those respondents who could recognize one at 22.7 percent. This was followed by Safestore with 3.7 percent of respondents recognizing this brand.

Distribution of self-storage brand awareness in the United Kingdom (UK) in 2020

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Release date

May 2020


United Kingdom

Survey time period


Number of respondents


Age group

18 years and older

Supplementary notes

The source adds further information: "The customer survey was completed in January 2020 across 31 self storage companies across the UK who have over 130 stores in total. 1,764 customers responded to the survey of which 80% were domestic customers and 20% business customers. "

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