Comfort levels in sharing personal information online in the UK 2015-2017, by type

This statistic displays the share of respondents to a 2017 survey saying they were likely to share personal information online in exchange for deals and other benefits in the United Kingdom (UK) in 2015 and 2017, by incentive type. Cash payments were the most persuasive incentive available, with 52 percent of respondents saying that they would exchange personal data for cash.

Proportion of people likely to share personal data in exchange for incentives in the United Kingdom (UK) from 2015 to 2017, by incentive type

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Release date

February 2018


United Kingdom

Survey time period

November 2017

Number of respondents

1,047 respondents

Supplementary notes

*No data for 2015

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Statistics on "Online privacy in the United Kingdom (UK)"

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