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Health and wellness food market value worldwide 2016-2021

In 2016, the global health and wellness food market was valued at 707.12 billion U.S. dollars and is projected to increase to 811.82 billion U.S. dollars by 2021.


The term “superfoods” has been used to describe nutritionally dense foods, or foods that are especially high in essential nutrients. A few common examples of superfoods include salmon, kale, blueberries, and quinoa. Between 2016 and 2017, retail sales of quinoa grew by 15.6 percent in the United States, as its health benefits became more well known. Chia seeds, another popular superfood, saw a 14.7 percent increase in retail sales in that time period.

Healthy eating behavior in North America

American consumers have tried a wide variety of different diet and lifestyle changes in order to improve their health, the most common of which involved increasing water intake, making small changes in one’s diet, and eating more fruits and vegetables. The top motivating factor for these eating habit changes was weight loss, followed by preventing future health conditions. When Canadian consumers were surveyed what they believed a healthy meal consisted of, more than half responded that more fruits and vegetables made a meal healthier.

Health and wellness food market value worldwide from 2016 to 2021

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Release date

January 2018



Survey time period


Supplementary notes

* Forecast.
Figures for 2017 to 2021 are calculated by the given cagr.

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