• Most popular discounter supermarkets in Germany 2019

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The majority of German consumers pick Aldi as far as shopping at discounters is concerned. The company which operates with Aldi Nord and Aldi Süd branches (north and south of Germany, respectively) generated increasing revenue in recent years.

Aldi, Lidl, Netto

Discounters typically have products priced lower than in other supermarkets. In German food retail, discounters hold a 43 percent revenue share. Besides financial reasons, consumers may shop at discounters also because of certain food brand preferences or simply if that type of store is the only one available in the area. Aldi, Lidl and Netto were the leading discounter supermarkets based on both purchase share among consumers and revenue.

Groceries and daily needs

Among German discounters, Aldi consistently had the most customers, followed by Lidl and Netto or Penny. Especially nowadays there are a variety of options for grocery and daily needs product shopping, but surveys show that the vast majority of consumers do so in supermarkets and discounters.

Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2016 to 2019

	2015	2016	2017	2018	2019**
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Release date

November 2019

More information

Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

The question was phrased by the source as follows: "At which of the following supermarkets did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte haben Sie persönlich in den letzten sechs Monaten eingekauft?")