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Ranking of the most popular discounter supermarkets in Germany 2015-2018
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Ranking of the most popular discounter supermarkets in Germany 2015-2018
Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2015 to 2018
by Evgeniya Koptyug,
last edited
Aug 19, 2019
The majority of German consumers pick Aldi as far as shopping at discounters is concerned. The company which operates with Aldi Nord and Aldi Süd branches (north and south of Germany, respectively) generated increasing revenue in recent years.
Aldi, Lidl, Netto
Discounters typically have products priced lower than in other supermarkets. In German food retail, discounters hold a 43 percent revenue share. Besides financial reasons, consumers may shop at discounters also because of certain food brand preferences or simply if that type of store is the only one available in the area. Aldi, Lidl and Netto were the leading discounter supermarkets based on both purchase share among consumers and revenue.
Groceries and daily needs
Among German discounters, Aldi consistently had the most customers, followed by Lidl and Netto or Penny. Especially nowadays there are a variety of options for grocery and daily needs product shopping, but surveys show that the vast majority of consumers do so in supermarkets and discounters.
Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2015 to 2018
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by Evgeniya Koptyug,
last edited
Aug 19, 2019
The majority of German consumers pick Aldi as far as shopping at discounters is concerned. The company which operates with Aldi Nord and Aldi Süd branches (north and south of Germany, respectively) generated increasing revenue in recent years.
Aldi, Lidl, Netto
Discounters typically have products priced lower than in other supermarkets. In German food retail, discounters hold a 43 percent revenue share. Besides financial reasons, consumers may shop at discounters also because of certain food brand preferences or simply if that type of store is the only one available in the area. Aldi, Lidl and Netto were the leading discounter supermarkets based on both purchase share among consumers and revenue.
Groceries and daily needs
Among German discounters, Aldi consistently had the most customers, followed by Lidl and Netto or Penny. Especially nowadays there are a variety of options for grocery and daily needs product shopping, but surveys show that the vast majority of consumers do so in supermarkets and discounters.
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- Show publisher information
- Release date
- November 2018
- Region
- Germany
- Survey time period
- 2015 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Multiple answers were possible. Therefore, percentage points may exceed 100 percent.
The question was phrased by the source as follows: "At which of the following supermarkets did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte haben Sie persönlich in den letzten sechs Monaten eingekauft?")
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- Germany
- Survey time period
- 2015 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Multiple answers were possible. Therefore, percentage points may exceed 100 percent.
The question was phrased by the source as follows: "At which of the following supermarkets did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte haben Sie persönlich in den letzten sechs Monaten eingekauft?")
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Food trade in Germany
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Statistics on "Food trade in Germany"
- Overview: food trade in Germany
The most important statistics
- Value of the food trade in Germany in 2016 and 2021*, by distribution channel (in billion euros)Forecast on the food trade value in Germany in 2016 and 2021
- Revenues from near-food products in food retail in Germany in 2016, by product groupNear-food revenues in food retail in Germany 2016, by product group
- Revenue development in the FMCG selection of food retail (incl. specialized trade) in Germany in 2018, compared to the previous yearRevenue development in the FMCG selection of food retail in Germany 2017/2018
- Domestic revenues of the leading providers for the food trade in Germany in 2016 (in million euros)Domestic revenues of the leading providers for the German food trade 2016
- Private household consumer spending on food, beverages and tobacco in Germany from 1991 to 2018 (in billion euros)Consumer spending on food, beverages and tobacco in Germany 1991-2018
- Private household consumer spending on food in Germany from 1991 to 2018 (in billion euros)Consumer spending on food in Germany 1991-2018
- Private household consumer spending on non-alcoholic beverages in Germany from 1991 to 2018 (in billion euros)Consumer spending on non-alcoholic beverages in Germany 1991-2018
- Private household consumer spending on alcoholic beverages in Germany from 1991 to 2018 (in billion euros)Consumer spending on alcoholic beverages in Germany 1991-2018
- Structural data on German food trade
The most important statistics
- Number of businesses in food retail in Germany from 2002 to 2017Food retail businesses in Germany 2002-2017
- Number of stores in food retail in Germany from 2006 to 2017Number of food retail stores in Germany 2006-2017
- Number of branches in food trade in Germany from 2013 to 2018, by type of businessFood trade branches in Germany by type of business 2013-2018
- Average sales area per branch of selected food sales channels in Germany in 2016 and 2017 (in square meters)Sales area per branch of selected food retail sales channels in Germany 2016-2017
- Revenues in the food retail sector in Germany from 1998 to 2018 (in billion euros)Revenues in food retail in Germany 1998-2018
- Independent food retailers in Germany in 2016, by revenue (in million euros)Most profitable independent food retailers in Germany 2016
- Market share of individual distribution channels in retail revenue in Germany from 2016 to 2018Market share of individual distribution channels in retail revenue Germany 2016-2018
- Revenue distribution in the food retail sector in Germany from 2003 to 2018, by type of retailerRevenue distribution in the food retail sector in Germany 2003-2018, by retailer type
- Company figures for food retailers in Germany
The most important statistics
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*Brand value of the leading 20 most valuable retail brands worldwide 2019
- Ranking of the most valuable German food retail brands in 2019 (in million U.S. dollars)Most valuable German food retail brands in 2019
- Number of stores of selected food retail sales channels in Germany in 2017Number of stores of food retail sales channels in Germany 2017
- Market share of the leading companies in food retail in Germany from 2009 to 2018Market share of the leading companies in food retail Germany 2009-2018
- Gross revenues of the leading companies in the food trade sector in Germany in 2018 (in billion euros)Revenues of the leading food trade companies in Germany 2018
- Gross revenue per square meter of sales floor of leading food retail distributers in Germany in 2016 and 2017 (in euros)Sales floor use of leading food retail distributers Germany 2017
- Leading retail companies based on advertising expenditure in Germany in 2017 and 2018 (in million euros)Ranking of retail companies based on ad expenditure in Germany 2017-2018
- Gross revenue of the Edeka Group in Germany from 2016 to 2018, by sales division (in million euros)Revenue of Edeka Group in Germany 2016-2018, by sales division
- Consumers and shopping behavior
The most important statistics
- Number of grocery shopping trips in Germany from 2012 to 2016Number of food shopping trips in Germany 2012-2016
- Average number of grocery shopping trips per household in Germany in 2014 and 2015, by type of retailerNumber of food shopping trips per household in Germany 2014-2015, by retailer type
- Average sum spent per shopping trip in food retail in Germany from 2012 to 2017 (in euros)Spending per shopping trip in food retail in Germany 2012-2017
- Share of the population in Germany agreeing with statements about consumerism and shopping from 2015 to 2018Agreement with statements about consumerism and shopping in Germany 2015-2018
- Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2017 to 2019Best-selling fast moving consumer goods (FMCG) in Germany 2017-2019
- Ranking of the most popular hypermarkets in Germany in 2018Ranking of the most popular hypermarkets in Germany 2018
- Ranking of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018Ranking of the most popular supermarkets in Germany 2015-2018
- Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)Number of customers of the most popular supermarkets in Germany 2015-2018
- Coupons and bonus programs in food trade
The most important statistics
- How often do you use the following types of discounts and offers?Use of discounts and coupons in German retail in 2016
- Which product category interests you most in terms of discounts? Interest in discounts in Germany 2016
- How often do you use discount coupons or vouchers (10 percent price reduction, cash rebate, free delivery service)?Frequency of coupon/ voucher use in Germany 2016
- How often do you use coupons/ vouchers for free products (buy 2 for 1, promotional gifts, information leaflets)?Frequency of coupon/ voucher use for free products in Germany 2016
- Where do you use your coupons at least once a month?Places where coupons are used in Germany 2016
- Online food trade
The most important statistics
- How often are groceries bought online in your household?Frequency of buying groceries online in Germany 2017
- What do you think of the growing online trade for fresh groceries?Opinions about online trade for fresh groceries in Germany 2016
- Which of the following product categories would you be prepared to buy online?Opinions on readiness to buy groceries online in Germany 2016
- Which online grocery shops/ online supermarkets do you know at least by name?Knowledge of online grocery shops in Germany 2016
- Revenue from FMCG products in online trade in Germany from 2010 to 2017 (in million euros)Revenue from FMCG products in online trade in Germany 2010-2017
- From which provider have you already ordered groceries online?Online grocery shops used in Germany in 2016
- Revenue development from FMCG products in online trade in Germany from 2010 to 2017, compared to previous yearRevenue development from FMCG products in online trade Germany 2010-2017
- Share of FMCG products in total online trade revenue in Germany from 2010 to 2017FMCG product revenue share in German online trade 2010-2017
- Trends in German food trade
The most important statistics
- Share of Germans who tried nutrition trends such as superfoods, paleo or clean eating in 2016Germans who tried superfoods, paleo or clean eating in 2016
- How often do you buy the following organic products?Frequency of buying organic products in Germany in 2018
- Population in Germany by opinion on the statement "When grocery shopping, I pay attention to organic certification marks" from 2015 to 2018 (in millions)Opinions on organic certification when grocery shopping in Germany 2015-2018
- Revenue from organic groceries in Germany from 2000 to 2018 (in billion euros)Organic groceries revenue in Germany 2000-2018
- What are regional products for you?Consumer understanding of regional products in Germany 2016
- How far should the manufacturer or producer of a food product be located so that it counts as a product "from your region"?Consumer understanding on regional product origin in Germany in 2017
- Significance of regional products for consumers in Germany in 2017Regional product significance for German consumers 2017
- Level of agreement towards the statement "If available, I prefer regional products" in Germany from 2014 to 2018 (in million persons)Survey on consumer preference for regional products in Germany 2014-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of store branches of the leading food discounters in Germany 2013-2014
- Market share of discounter supermarkets in Germany 2013-2014
- Aldi pre-tax profits in the United Kingdom 2011-2013
- Revenue of discounter supermarkets in Germany 2018
- Number of store branches of Norma in Germany 2007-2018
- Customer appreciation of supermarket prices in the Netherlands 2016, by supermarket
- Retail turnover in Russia 2017-2020, by store format
- Number of Lidl supermarkets in Spain 2013-2017
- Italy: discount store labor costs as turnover share 2017
- Discount food stores in France 2011-2014
- Italy: average payment period to suppliers of discount stores 2017
- Italy: EBIT margin of discount stores 2017
- Italy: return on equity of discount stores 2017
- Food discounters: sales volume share of spirits in Germany 2014-2017, by product type
- Italy: consumption of raw materials as turnover share in discount stores 2017
- Italy: most convenient stores for hard discount products in 2015
- Revenue of Aldi Nord in Germany 2005-2018
- Distribution of how often people engage in physical activities in Malta 2013-2017
- Israel: import value of organic chemicals to the UK 2012-2018
Studies
- Dollar stores in Canada
- European Grocery Discounters: small stores - big threats?
- Dollarama Inc. Annual Information Form 2019
- Dollarama Inc. Annual Information Form 2018
- Five Below - Annual Report 2018
- Dollarama Inc. Annual Information Form 2016
- B&M European Value Retail S.A. Annual Report and Accounts 2018
- Dollarama Inc. Annual Information Form 2015
- Dollarama Inc. Annual Information Form 2017
- B&M European Value Retail S.A. Annual Report and Accounts 2015
- B&M European Value Retail S.A. Annual Report and Accounts 2016
Statistics on "Food trade in Germany"
- Value of the food trade in Germany in 2016 and 2021*, by distribution channel (in billion euros)
- Revenues from near-food products in food retail in Germany in 2016, by product group
- Revenue development in the FMCG selection of food retail (incl. specialized trade) in Germany in 2018, compared to the previous year
- Domestic revenues of the leading providers for the food trade in Germany in 2016 (in million euros)
- Private household consumer spending on food, beverages and tobacco in Germany from 1991 to 2018 (in billion euros)
- Private household consumer spending on food in Germany from 1991 to 2018 (in billion euros)
- Private household consumer spending on non-alcoholic beverages in Germany from 1991 to 2018 (in billion euros)
- Private household consumer spending on alcoholic beverages in Germany from 1991 to 2018 (in billion euros)
- Year-on-year consumer price index development for food and non-alcoholic beverages in Germany from 1992 to 2018
- Year-on-year change of consumer prices for food in Germany from 2008 to 2018, by product group
- Year-on-year consumer price development for alcoholic beverages and tobacco in Germany from 1992 to 2018
- Number of businesses in food retail in Germany from 2002 to 2017
- Number of stores in food retail in Germany from 2006 to 2017
- Number of branches in food trade in Germany from 2013 to 2018, by type of business
- Average sales area per branch of selected food sales channels in Germany in 2016 and 2017 (in square meters)
- Revenues in the food retail sector in Germany from 1998 to 2018 (in billion euros)
- Independent food retailers in Germany in 2016, by revenue (in million euros)
- Market share of individual distribution channels in retail revenue in Germany from 2016 to 2018
- Revenue distribution in the food retail sector in Germany from 2003 to 2018, by type of retailer
- Revenue share of full product range food retailers in Germany from 2003 to 2018
- Revenue share of discounters in food retail revenues in Germany from 2003 to 2018
- Revenue share of hypermarkets in the food retail sector in Germany from 2003 to 2018
- Share of drugstores in food retail revenues in Germany from 2003 to 2018
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*
- Ranking of the most valuable German food retail brands in 2019 (in million U.S. dollars)
- Number of stores of selected food retail sales channels in Germany in 2017
- Market share of the leading companies in food retail in Germany from 2009 to 2018
- Gross revenues of the leading companies in the food trade sector in Germany in 2018 (in billion euros)
- Gross revenue per square meter of sales floor of leading food retail distributers in Germany in 2016 and 2017 (in euros)
- Leading retail companies based on advertising expenditure in Germany in 2017 and 2018 (in million euros)
- Gross revenue of the Edeka Group in Germany from 2016 to 2018, by sales division (in million euros)
- Number of store branches of Edeka Group in Germany from 2004 to 2018
- Retail space of Edeka Group in Germany from 2008 to 2018 (in million square meters)
- Gross revenue of the Rewe Group by sales division in Germany from 2015 to 2018 (in million euros)
- Number of store branches of Rewe Group in Germany from 2007 to 2017
- Gross revenue of Schwarz Gruppe (Lidl/Kaufland) in Germany from 2009 to 2018, by sales divisions (in million euros)
- Number of store branches of Lidl in Germany from 2007 to 2017
- Gross revenue of Aldi Group in Germany from 2010 to 2018 (in million euros)
- Number of store branches of Aldi Nord and Aldi Süd in Germany from 2007 to 2017
- Number of grocery shopping trips in Germany from 2012 to 2016
- Average number of grocery shopping trips per household in Germany in 2014 and 2015, by type of retailer
- Average sum spent per shopping trip in food retail in Germany from 2012 to 2017 (in euros)
- Share of the population in Germany agreeing with statements about consumerism and shopping from 2015 to 2018
- Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2017 to 2019
- Ranking of the most popular hypermarkets in Germany in 2018
- Ranking of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018
- Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2015 to 2018
- Number of customers of the most popular discount supermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- Most visited hypermarkets in Germany from 2014 to 2018
- Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)
- How often do you use the following types of discounts and offers?
- Which product category interests you most in terms of discounts?
- How often do you use discount coupons or vouchers (10 percent price reduction, cash rebate, free delivery service)?
- How often do you use coupons/ vouchers for free products (buy 2 for 1, promotional gifts, information leaflets)?
- Where do you use your coupons at least once a month?
- How often are groceries bought online in your household?
- What do you think of the growing online trade for fresh groceries?
- Which of the following product categories would you be prepared to buy online?
- Which online grocery shops/ online supermarkets do you know at least by name?
- Revenue from FMCG products in online trade in Germany from 2010 to 2017 (in million euros)
- From which provider have you already ordered groceries online?
- Revenue development from FMCG products in online trade in Germany from 2010 to 2017, compared to previous year
- Share of FMCG products in total online trade revenue in Germany from 2010 to 2017
- Forecast revenue development for Amazon Fresh and Prime Now in Germany from 2016 to 2021 (in million euros)
- Ranking of the 10 leading online grocery shops and drugstores in Germany in 2018, by revenue (in million euros)
- Share of Germans who tried nutrition trends such as superfoods, paleo or clean eating in 2016
- How often do you buy the following organic products?
- Population in Germany by opinion on the statement "When grocery shopping, I pay attention to organic certification marks" from 2015 to 2018 (in millions)
- Revenue from organic groceries in Germany from 2000 to 2018 (in billion euros)
- What are regional products for you?
- How far should the manufacturer or producer of a food product be located so that it counts as a product "from your region"?
- Significance of regional products for consumers in Germany in 2017
- Level of agreement towards the statement "If available, I prefer regional products" in Germany from 2014 to 2018 (in million persons)
- Which grocery retailers in Germany have a large selection of regional products?
- Revenues from fair trade products in Germany from 1993 to 2018 (in million euros)
- Revenues from fair trade products in Germany from 2012 to 2018, by product group (in million euros)
- Revenue from vegetarian products in food retail in Germany from 2016 to 2018* (in million euros)
- Market value of packaged vegan food worldwide in 2015, by country (in million U.S. dollars)
- Revenue from superfood in food retail incl. durgstores in Germany in 2015 to 2016 (in 1,000 euros)
- Number of store branches of the leading food discounters in Germany from 2013 to 2014
- Market share of leading discounter supermarkets in Germany in 2013 and 2014
- Pre-tax profits of Aldi in the United Kingdom from 2011 to 2013 (in million GBP)
- Gross revenue of leading discounter supermarkets in Germany in 2017 and 2018 (in million euros)*
- Number of store branches of Norma in Germany from 2007 to 2018
- Customer appreciation of supermarket prices in the Netherlands in 2016, by supermarket
- Retail trade turnover in Russia in 2017 and a forecast for 2020, by store format (in billion Russian rubles)
- Number of Lidl stores in Spain from 2013 to 2017
- Labor costs of discount stores as turnover share in Italy in 2017, by retail chain
- Number of discount food stores in France from 2011 to 2014
- Average time taken by discount stores for paying suppliers in Italy in 2017, by retail chain (in days)
- Earnings Before Interests and Taxes (EBIT) margin of discount stores in Italy in 2017, by retail chain
- Return on equity (ROE) of discount stores in Italy in 2017, by retail chain
- Sales volume distribution of distilled beverages in discount supermarkets in Germany from 2014 to 2017, by product type
- Consumption of raw materials as turnover share in discount stores in Italy in 2017, by retail chain
- Most convenient supermarkets for hard discount products in Italy in 2015
- Gross revenue of Aldi Nord in Germany from 2005 to 2018 (in million euros)
- How often do you engage in physical activities* such as cycling from one place to another, dancing, gardening etc.?
- Value of imports of organic chemicals from Israel to the United Kingdom (UK) from 2012 to 2018 (in 1,000 U.S. dollars)
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