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Ranking of the most popular discounter supermarkets in Germany 2015-2018

Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2015 to 2018

by Evgeniya Koptyug, last edited Aug 19, 2019
Ranking of the most popular discounter supermarkets in Germany 2015-2018 The majority of German consumers pick Aldi as far as shopping at discounters is concerned. The company which operates with Aldi Nord and Aldi Süd branches (north and south of Germany, respectively) generated increasing revenue in recent years.
Aldi, Lidl, Netto

Discounters typically have products priced lower than in other supermarkets. In German food retail, discounters hold a 43 percent revenue share. Besides financial reasons, consumers may shop at discounters also because of certain food brand preferences or simply if that type of store is the only one available in the area. Aldi, Lidl and Netto were the leading discounter supermarkets based on both purchase share among consumers and revenue.

Groceries and daily needs

Among German discounters, Aldi consistently had the most customers, followed by Lidl and Netto or Penny. Especially nowadays there are a variety of options for grocery and daily needs product shopping, but surveys show that the vast majority of consumers do so in supermarkets and discounters.
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Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2015 to 2018

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