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Number of customers of the most popular discount supermarkets in Germany 2018-2021

Number of customers of the most popular discount supermarkets (purchase in the last six months) in Germany from 2018 to 2021

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Source

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Release date

November 2021

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, projected to 70.45 million people
2019: 23,120 respondents, projected to 70.60 million people
2020: 23,138 Befragte, Hochrechnung auf 70,63 Mio. Personen
2021: 22,563 Befragte, Hochrechnung auf 70,54 Mio. Personen

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "At which of the following supermarkets/discounters did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte/Discount-Geschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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