Consumer attitudes towards design and quality of store brands in Germany 2018

Published by
Evgenia Koptyug,
Jul 2, 2019
This statistic illustrates the results of a survey on consumer perceptions of the design and quality of store brands in Germany from 2015 to 2018. During the 2018 survey period it was found that more than two thirds of respondents agreed or fully agreed with the statement "Many store brands match up to the design of name-brand products".

Share of respondents agreeing with the following statements concerning design and quality of store brands in Germany from 2015 to 2018

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Release date

May 2018

Region

Germany

Survey time period

2015 to 2018

Number of respondents

1,000*

Age group

18 years and older

Special properties

persons in charge of households

Method of interview

Online panel

Supplementary notes

* n(2015) = 1,000; n(2016) = 1,005; n(2017) = 1,000; n(2018) = 1,000.

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