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Valentine's Day spending on gifts in Great Britain 2015-2018

Sales of Valentine's Day gifts in Great Britain from 2015 to 2018 (in million GBP)

by Tugba Sabanoglu, last edited Aug 9, 2019
Valentine's Day spending on gifts in Great Britain 2015-2018 From fashion to luxury, food and leisure, Valentine’s Day has successfully found itself a pocket in the retail and service economy on a global scale. In Great Britain alone, Valentine’s Day spending has jumped to 650 million British pounds by 2018, marking an increase of more than 25 percent since 2015. In 2019, dining out was the leading gift category with the highest amount estimated to be spent on Valentine’s Day.
Men spend more than women

The spending craze Valentine’s Day triggers is arguably not as widespread as on other special occasions, such as Black Friday or Christmas shopping. However, it still invigorates the economy as well as raising budget considerations on an individual level. In the UK, of those who had a Valentine to share the day and gifts with, men planned to spend more on Valentine’s Day treats than women.

EU loves Valentine’s Day more than the UK

Still, UK consumers’ expected Valentine’s Day spending were far lowerin comparison to selected EU countries. The United Kingdom was surpassed by Italy, France and Spain, where people expected to spend more than half the amount those in the UK did in 2017.
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Sales of Valentine's Day gifts in Great Britain from 2015 to 2018 (in million GBP)

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