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Netflix subscription service usage in the United Kingdom 2015-2016, by TV platform

Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform

Netflix subscription service usage in the United Kingdom 2015-2016, by TV platform This statistic shows the penetration of Netflix subscriptions in the United Kingdom (UK) in early 2015 and early 2016, broken down by platform. As of the most recent study wave, the share of Netflix usage was the highest in Virgin homes (39 percent; 5 percent increase since the beginning of 2015). Other platforms with high Netflix usage were Sky (33 percent; 5 percent growth), and Youview, BT and Talk Talk (33 percent; 3 percent growth).
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Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform

2015 W12016 H1
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2015 W12016 H1
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This statistic shows the penetration of Netflix subscriptions in the United Kingdom (UK) in early 2015 and early 2016, broken down by platform. As of the most recent study wave, the share of Netflix usage was the highest in Virgin homes (39 percent; 5 percent increase since the beginning of 2015). Other platforms with high Netflix usage were Sky (33 percent; 5 percent growth), and Youview, BT and Talk Talk (33 percent; 3 percent growth).
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Release date
September 2016
Region
United Kingdom
Survey time period
2015 to 2016**
Number of respondents
2,000*
Age group
18 years and older
Special properties
all households with each service.
Method of interview
Online survey
Supplementary notes
* 2015 W1 = 2,003, 2016 H1 = 2,000.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.
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