Netflix subscription service usage in the United Kingdom 2015-2016, by TV platform

This statistic shows the penetration of Netflix subscriptions in the United Kingdom (UK) in early 2015 and early 2016, broken down by platform. As of the most recent study wave, the share of Netflix usage was the highest in Virgin homes (39 percent; 5 percent increase since the beginning of 2015). Other platforms with high Netflix usage were Sky (33 percent; 5 percent growth), and Youview, BT and Talk Talk (33 percent; 3 percent growth).

Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2016


United Kingdom

Survey time period

2015 to 2016**

Number of respondents


Age group

18 years and older

Special properties

all households with each service.

Method of interview

Online survey

Supplementary notes

* 2015 W1 = 2,003, 2016 H1 = 2,000.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online video in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.