Netflix usage by TV platform UK 2016

This statistic shows the penetration of Netflix subscriptions in the United Kingdom (UK) in early 2015 and early 2016, broken down by platform. As of the most recent study wave, the share of Netflix usage was the highest in Virgin homes (39 percent; 5 percent increase since the beginning of 2015). Other platforms with high Netflix usage were Sky (33 percent; 5 percent growth), and Youview, BT and Talk Talk (33 percent; 3 percent growth).

Penetration of Netflix subscription streaming service in the United Kingdom (UK) from 2015 to 2016, by TV platform

Characteristic	2015 W1	2016 H1
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Release date

September 2016

More information

Region

United Kingdom

Survey time period

2015 to 2016**

Number of respondents

2,000*

Age group

18 years and older

Special properties

all households with each service.

Method of interview

Online survey

Supplementary notes

* 2015 W1 = 2,003, 2016 H1 = 2,000.
** Wave 2 (2015 W1) ran January to April 2015 and Wave 5 (2016 H1) ran January to June 2016.
in 2016, the survey moved to a 6-monthly reporting cycle.

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