Netflix's quarterly revenue 2013-2022

In the third quarter of 2022, Netflix generated total revenue of nearly 7.93 billion U.S. dollars, up from about 7.48 billion in the corresponding quarter of 2021. The company's annual revenue in 2021 amounted to almost 30 billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade.

Netflix’s global position

Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is the United States, and the service is also incredibly popular in Canada and Scandinavia. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability.

Netflix’s original content

Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as "Orange is the New Black," "Black Mirror," and "House of Cards" won the hearts of subscribers long ago, but newer content such as English-language show "Bridgerton" and "Stranger Things," as well as local TV shows such as "Squid Game" have also been favorably reviewed and proved popular among users.