Netflix's revenue Q1 2011-Q4 2019
As of the fourth quarter of 2019, Netflix generated a total revenue of almost 5.5 billion U.S. dollars, up from just under 4.2 billion in the corresponding quarter of 2018. The company's annual revenue in 2019 amounted to 20.15 billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade.
Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as ‘Orange is the New Black’, ‘Black Mirror’ and ‘House of Cards’ won the hearts of subscribers long ago, but newer content such as ‘Sex Education’ and ‘Russian Doll’ have also been favorably reviewed and proved popular among users.
Netflix’s global position
Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is the United States, and the service is also incredibly popular in Canada and Scandinavia. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability.Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as ‘Orange is the New Black’, ‘Black Mirror’ and ‘House of Cards’ won the hearts of subscribers long ago, but newer content such as ‘Sex Education’ and ‘Russian Doll’ have also been favorably reviewed and proved popular among users.
