Areas needing improvement in the digital customer engagement sector in the UK in 2015

This survey illustrates the share of companies that report areas of improvement needed in digital capabilities in the digital customer engagement sector in the United Kingdom (UK) in 2015. The largest share of companies in this sector (50 percent) responded that increasing customer loyalty was the top area needed for improvement.

Share of companies reporting areas needing improvement in digital customer engagement in the United Kingdom (UK) in 2015

Share of respondents
Incorporating customer feedback in research and development48%
High-quality websites and apps49%
Increasing customer loyalty50%
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Sources

Release date

January 2016

Region

United Kingdom

Survey time period

2015*

Number of respondents

1,000 respondents

Special properties

base: UK companies of varying sizes, accross industry sectors, and all regions.

Supplementary notes

* The source does not specify the type or date of survey. The date given is the publication date.

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