Use of NHS health data by companies to target health products in the UK 2016

This statistic shows the extent to which individuals support companies using health data collected in the NHS to help target health products at different groups of people in the United Kingdom (UK) in 2016. The majority of respondents tend not to support companies using health data to target groups of people.

To what extent, if at all, would you support companies using health data collected in the NHS to help target health products at different groups of people?

Share of respondents
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Source

In cooperation with
Ipsos
Release date

March 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

992 respondents

Age group

16 years and older

Method of interview

Online survey

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Statistics on "Digital health"

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