Mobile internet usage in the United States - statistics & facts

The mobile revolution has visibly transformed the digital ecosystem in the United States. Over the past few decades, mobile devices have worked their way into the daily lives of millions of American consumers and become an essential tool for communication, information, and entertainment alike. Thanks to the ever-increasing popularity and affordability of web-enabled smartphones and tablets, the number of mobile internet users in the United States has steadily increased, reaching an all-time high of over 274 million users in 2020. With U.S. mobile internet penetration rates rising every year, it comes as no surprise that over 50 percent of total website traffic in the United States originated from mobile devices in early 2020 - right before the outbreak of the coronavirus (COVID-19) pandemic abruptly halted mobility across the country.

Mobile usage trends in the United States

Like in many other developed countries, mobile ownership and internet usage are steadily increasing in the United States. According to recent data, U.S. adults spend an average of 260 minutes per day on mobile nonvoice activities, highlighting that smartphones and other portables are no longer primarily used to conduct phone calls but to access the internet. Another visible trend in mobile user behavior is the preference for in-app experiences: Mobile apps account for the vast majority of mobile internet usage time in the United States, as the ever-expanding mobile app landscape caters to a variety of consumer needs and preferences. Among the millions of apps available in the Google Play and Apple App Store, internet browsers, e-mail services, and social media apps are among the most popular app categories in the United States. Correspondingly, YouTube and Facebook remain the leading smartphone apps based on mobile audience reach.

What are the most popular mobile activities in the United States?

In addition to audio entertainment, video games, and news consumption, social media is one of the most popular online activities among U.S. mobile users. Across the globe, social networks, messaging apps, and photo and video-sharing platforms such as Facebook and Instagram are among the leading drivers of mobile engagement. In 2020, some 111 million social network users in the United States accessed social networking sites exclusively via mobile devices, and this number is forecast to increase in the future. The rapid uptick in smartphone and tablet usage is also transforming online media consumption: In North America, mobile devices have become the most-used streaming devices for video content after internet-connected TVs. U.S. consumers are also shopping and paying with their portable devices more than ever, thanks to the abundance of shopping apps and mobile banking services. In early 2020, mobile e-commerce spending in the United States amounted to 52 billion U.S. dollars, and although COVID-19 has visibly impacted online spending, it continues to fuel the uptake of mobile payments in the United States.

Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile internet usage in the United States" and take you straight to the corresponding statistics.

Mobile apps

Mobile social

Mobile entertainment

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Mobile internet usage in the United States".

Mobile internet usage in the United States

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Mobile internet usage in the United States - statistics & facts

The mobile revolution has visibly transformed the digital ecosystem in the United States. Over the past few decades, mobile devices have worked their way into the daily lives of millions of American consumers and become an essential tool for communication, information, and entertainment alike. Thanks to the ever-increasing popularity and affordability of web-enabled smartphones and tablets, the number of mobile internet users in the United States has steadily increased, reaching an all-time high of over 274 million users in 2020. With U.S. mobile internet penetration rates rising every year, it comes as no surprise that over 50 percent of total website traffic in the United States originated from mobile devices in early 2020 - right before the outbreak of the coronavirus (COVID-19) pandemic abruptly halted mobility across the country.

Mobile usage trends in the United States

Like in many other developed countries, mobile ownership and internet usage are steadily increasing in the United States. According to recent data, U.S. adults spend an average of 260 minutes per day on mobile nonvoice activities, highlighting that smartphones and other portables are no longer primarily used to conduct phone calls but to access the internet. Another visible trend in mobile user behavior is the preference for in-app experiences: Mobile apps account for the vast majority of mobile internet usage time in the United States, as the ever-expanding mobile app landscape caters to a variety of consumer needs and preferences. Among the millions of apps available in the Google Play and Apple App Store, internet browsers, e-mail services, and social media apps are among the most popular app categories in the United States. Correspondingly, YouTube and Facebook remain the leading smartphone apps based on mobile audience reach.

What are the most popular mobile activities in the United States?

In addition to audio entertainment, video games, and news consumption, social media is one of the most popular online activities among U.S. mobile users. Across the globe, social networks, messaging apps, and photo and video-sharing platforms such as Facebook and Instagram are among the leading drivers of mobile engagement. In 2020, some 111 million social network users in the United States accessed social networking sites exclusively via mobile devices, and this number is forecast to increase in the future. The rapid uptick in smartphone and tablet usage is also transforming online media consumption: In North America, mobile devices have become the most-used streaming devices for video content after internet-connected TVs. U.S. consumers are also shopping and paying with their portable devices more than ever, thanks to the abundance of shopping apps and mobile banking services. In early 2020, mobile e-commerce spending in the United States amounted to 52 billion U.S. dollars, and although COVID-19 has visibly impacted online spending, it continues to fuel the uptake of mobile payments in the United States.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Mobile internet usage in the United States".

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