Smartphone penetration rate by country 2018

In 2018, South Korea had the highest smartphone penetration in the world at 95 percent, and mobile phone use was nearly ubiquitous. In the majority of countries where more than 90 percent owned a mobile phone, smartphone penetration is higher than 70 percent, which is somewhat of an indicator for an advanced economy.

Smartphone user numbers are growing

The number of global smartphone users has constantly been growing ever since the first smartphones hit the market, surpassing the three billion mark for the first time in 2019. This growth trend is forecast to continue over the next few years, adding several hundred million smartphone users annually to the global user base. As the sales of new smartphones have plateaued at around 1.5 billion units annually, the growth in user numbers is supported by a growing market for used and refurbished phones. Some estimates put the global market for used phones at 39 to 52 billion U.S. dollars by the early to mid 2020s.

Smartphone ownership rate by country 2018

SmartphoneMobile phone but not smartphoneNo mobile phone
South Korea95%5%-
Israel88%10%2%
Netherlands87%11%2%
Sweden86%12%2%
Australia81%13%6%
United States81%13%6%
Spain80%18%2%
Lebanon80%15%5%
Germany78%16%6%
UK76%19%5%
ADVANCED ECONOMIES MEDIAN76%17%6%
Jordan76%23%1%
France75%19%6%
Chile72%22%7%
Italy71%20%8%
China68%30%2%
Argentina68%16%17%
Japan66%26%8%
Canada66%9%25%
Turkey66%9%25%
Hungary64%27%9%
Poland63%30%7%
South Africa60%33%6%
Brazil60%23%17%
Russia59%34%7%
Greece59%32%10%
Philippines55%22%23%
Mexico52%24%24%
Tunisia45%45%10%
EMERGING ECONOMIES MEDIAN45%33%17%
Indonesia42%28%29%
Kenya41%45%14%
Nigeria39%44%17%
India24%40%35%
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Source

Release date

February 2019

Region

Worldwide

Survey time period

2018

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

* Spring 2018 Global attitudes survey

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