Most used social media channels
Facebook was the most used social media platform in the Philippines, accounting for almost the whole social media market. Thanks to the Internet.org app introduced by Facebook and Smart Communications Inc. in 2015, Filipino internet users were given free access to a few mobile sites, including Facebook and Facebook Messenger, even without a mobile network connection. Many Filipinos used the website for more than just socializing. They also used it to get news every day, even more than newspapers and the radio.Instagram, YouTube, and TikTok were also popular among Filipino internet users, especially for content creators. In fact, the Philippines was one of the leading countries globally in terms of supernova creators, or those with over 10 million followers on each of these platforms. In addition, television networks have also been growing their presence on YouTube, as reflected in the most-viewed channels.
