Social media in the Philippines - statistics & facts
Key insights
- Average daily time spent by Filipino internet users
- 3hrs and 38 mins

Detailed statistics
Daily time spent spent using social media APAC Q1 2023, by country
- Number of social network users in the Philippines
- 84.07m

Detailed statistics
Social media users in the Philippines 2019-2028
- Market share of Facebook in the Philippines
- 90.01%

Detailed statistics
Social media platforms market share Philippines 2022, by type
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Overview
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Overview
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Daily time spent spent using social media APAC Q1 2023, by country
Daily time spent spent using social media APAC Q1 2023, by country
Average daily time spent using social media in the Asia-Pacific region in the first quarter of 2023, by country (in hours and minutes)
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Social media penetration SEA 2023, by country
Social media penetration SEA 2023, by country
Social media penetration in Southeast Asia as of January 2023, by country
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Social media users in the Philippines 2019-2028
Social media users in the Philippines 2019-2028
Number of social media users in the Philippines from 2019 to 2028 (in millions)
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Social media platforms market share Philippines 2022, by type
Social media platforms market share Philippines 2022, by type
Market share of social media platforms in the Philippines in 2022, by type
Facebook and Instagram
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- Premium Statistic Facebook users in the Philippines 2018-2027
- Premium Statistic Facebook users share Philippines 2022, by age
- Premium Statistic Monthly internet user share of Facebook Philippines Q3 2019-Q3 2022
- Premium Statistic Instagram users in the Philippines 2018-2027
- Premium Statistic Share of Instagram users Philippines 2022, by age
Facebook and Instagram
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Premium Statistic
Facebook users in the Philippines 2018-2027
Facebook users in the Philippines 2018-2027
Number of Facebook users in the Philippines from 2018 to 2027 (in millions)
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Facebook users share Philippines 2022, by age
Facebook users share Philippines 2022, by age
Share of Facebook users in the Philippines as of December 2022, by age
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Monthly internet user share of Facebook Philippines Q3 2019-Q3 2022
Monthly internet user share of Facebook Philippines Q3 2019-Q3 2022
Share of internet users who use Facebook each month in the Philippines from 3rd quarter 2019 to 3rd quarter 2022
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Instagram users in the Philippines 2018-2027
Instagram users in the Philippines 2018-2027
Number of Instagram users in the Philippines from 2018 to 2027 (in millions)
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Share of Instagram users Philippines 2022, by age
Share of Instagram users Philippines 2022, by age
Share of Instagram users in the Philippines as of December 2022, by age
Other social media platforms
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- Premium Statistic Twitter users in the Philippines 2018-2027
- Premium Statistic WhatsApp users in the Philippines 2019-2028
- Premium Statistic Pinterest users in the Philippines 2018-2027
- Premium Statistic Snapchat users in the Philippines 2018-2027
- Premium Statistic Number of LinkedIn users in the Philippines 2018-2027
Other social media platforms
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Premium Statistic
Twitter users in the Philippines 2018-2027
Twitter users in the Philippines 2018-2027
Number of Twitter users in the Philippines from 2018 to 2027 (in millions)
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WhatsApp users in the Philippines 2019-2028
WhatsApp users in the Philippines 2019-2028
Number of WhatsApp users in the Philippines from 2019 to 2028 (in millions)
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Pinterest users in the Philippines 2018-2027
Pinterest users in the Philippines 2018-2027
Number of Pinterest users in the Philippines from 2018 to 2027 (in millions)
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Snapchat users in the Philippines 2018-2027
Snapchat users in the Philippines 2018-2027
Number of Snapchat users in the Philippines from 2018 to 2027 (in millions)
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Premium Statistic
Number of LinkedIn users in the Philippines 2018-2027
Number of LinkedIn users in the Philippines 2018-2027
Number of LinkedIn users in the Philippines from 2018 to 2027 (in millions)
Social commerce
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- Premium Statistic Main reasons for shopping on social media Philippines 2023
- Premium Statistic Main reasons for shopping on social media Philippines 2023, by age
- Premium Statistic Main reasons against using social commerce Philippines 2023
- Premium Statistic Main reasons against using social commerce Philippines 2023, by age
- Premium Statistic Most purchased items on social media Philippines 2023
- Premium Statistic Leading social media platforms for social commerce Philippines 2023
Social commerce
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Main reasons for shopping on social media Philippines 2023
Main reasons for shopping on social media Philippines 2023
Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023
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Main reasons for shopping on social media Philippines 2023, by age
Main reasons for shopping on social media Philippines 2023, by age
Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group
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Main reasons against using social commerce Philippines 2023
Main reasons against using social commerce Philippines 2023
Leading reasons not to purchase items on social media among consumers in the Philippines as of February 2023
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Premium Statistic
Main reasons against using social commerce Philippines 2023, by age
Main reasons against using social commerce Philippines 2023, by age
Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group
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Most purchased items on social media Philippines 2023
Most purchased items on social media Philippines 2023
Leading products purchased on social media by consumers in the Philippines as of February 2023
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Leading social media platforms for social commerce Philippines 2023
Leading social media platforms for social commerce Philippines 2023
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2023
Social media advertising
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- Premium Statistic Meta's advertising audience Philippines 2023, by age and gender
- Premium Statistic Advertising reach of Facebook Philippines 2023, by gender
- Premium Statistic Advertising reach of Instagram Philippines 2023, by gender
- Premium Statistic Advertising audience of Snapchat Philippines 2023, by gender
- Premium Statistic Gender distribution of advertising audience of LinkedIn Philippines 2023, by gender
Social media advertising
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Premium Statistic
Meta's advertising audience Philippines 2023, by age and gender
Meta's advertising audience Philippines 2023, by age and gender
Share of advertising audience of Meta platforms in the Philippines as of January 2023, by age and gender
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Advertising reach of Facebook Philippines 2023, by gender
Advertising reach of Facebook Philippines 2023, by gender
Share of Facebook's advertising reach in the Philippines as of January 2023, by gender
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Advertising reach of Instagram Philippines 2023, by gender
Advertising reach of Instagram Philippines 2023, by gender
Share of Instagram's advertising reach in the Philippines as of January 2023, by gender
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Advertising audience of Snapchat Philippines 2023, by gender
Advertising audience of Snapchat Philippines 2023, by gender
Distribution of Snapchat's advertising audience in the Philippines as of February 2023, by gender
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Premium Statistic
Gender distribution of advertising audience of LinkedIn Philippines 2023, by gender
Gender distribution of advertising audience of LinkedIn Philippines 2023, by gender
Distribution of LinkedIn's advertising audience in the Philippines as of February 2023, by gender
User behavior
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- Premium Statistic Daily time spent using various media and devices Philippines Q3 2022, by activity
- Premium Statistic Most visited websites Philippines 2021-2022, by total visits
- Premium Statistic Most used social media platforms Philippines Q3 2022
- Premium Statistic Most used social media channels as news source Philippines 2023
- Premium Statistic Mobile apps with the most downloads Philippines 2022
User behavior
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Premium Statistic
Daily time spent using various media and devices Philippines Q3 2022, by activity
Daily time spent using various media and devices Philippines Q3 2022, by activity
Average daily time spent using various media and devices in the Philippines as of 3rd quarter 2022, by activity (in hours)
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Premium Statistic
Most visited websites Philippines 2021-2022, by total visits
Most visited websites Philippines 2021-2022, by total visits
Most visited websites in the Philippines between December 2021 and November 2022, by total visits (in millions)
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Most used social media platforms Philippines Q3 2022
Most used social media platforms Philippines Q3 2022
Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2022
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Most used social media channels as news source Philippines 2023
Most used social media channels as news source Philippines 2023
Leading social media and messaging platforms for consuming news in the Philippines in 2023
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Mobile apps with the most downloads Philippines 2022
Mobile apps with the most downloads Philippines 2022
Leading mobile apps based on downloads in the Philippines in 2022 (in millions)
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