Major mobile vendors Philippines 2023, by market share

As of January 2023, low-cost mobile phone brands have been outselling giants in the telecommunications industry. In the Philippines, Oppo was the most popular phone brand accounting for 19.54 percent of the total mobile market. Vivo took the second place while Apple placed sixth in the ranking.

 Android was the leading operating system 

Due to its affordability and functionality, smartphone brands with the Android operating system were deemed more popular than Apple iOS devices. Developed as a Google product, Android phones can link their devices to various Google features including cloud storage, video services, and email platforms. To boost unit sales, brands such as Samsung and realme offer bundling promos with telecommunication comp, including getting a mobile phone and either a prepaid or a postpaid mobile subscription.

 Smartphone usage 

With an average time spent of around six hours per day in 2021, Filipino online users dominated world rankings in social media and internet usage. E-commerce adaptation caused this year’s growth in smartphone usage across the country, with an increasing number of Filipinos using their phones for online shopping and to pay for goods and services through various digital payment apps. The government also promoted the use of digital applications and online banking for cash assistance and salary payout for its employees.