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Smartphones market in the Philippines - statistics & facts

The Philippines’ smartphone market has been gradually increasing in the past years. With roughly 74 million smartphone users in 2019, this figure was forecast to reach over 90 million in 2025. Mobile devices played key roles in connecting or fostering relationships, especially in a country divided by over seven thousand islands. In fact, over 98 percent of Filipinos own a smartphone as of January 2021, and this figure may keep increasing in the following years.

Dominance of low-end brands

Pent-up demand for affordable mobile devices, along with increasing time spent on their smartphones, boosted growth in the Philippines’ smartphones market. During the first quarter of 2021, low-end brands realme and Oppo outperformed Samsung and Apple in terms of unit sales, although Samsung took the lead in smartphone shipments in the same period. Over the years, mobile brands have been partnering with telecommunication companies by offering bundling promos that include getting a device and a mobile subscription, often resulting in increased sales.

The state of the Philippine’s network infrastructure

Despite the number of smartphone users in the country, the Philippines’ internet services industry has yet to show improvements on par with its neighbors in the Asia Pacific region. In 2017, the country’s internet connection speed was ranked lowest in the whole region. Internet quality in the Philippines has long been challenged due to the lack of competition in the industry, resulting in limited drive to improve services. Before the launch of Dito Telecommunity Corporation in July 2019, the country’s mobile network sector has long been dominated by a duopoly between Smart Communications and Globe Telecom. Mobile network subscribers were also primarily connected to 2G to 4G networks, while 5G connection is limited to larger cities. In addition, internet connectivity remains an issue in rural areas.

Smartphone usage

With an average time spent of about 11 hours per day, the internet use of Filipinos had been highest in the Asia Pacific region. Used not only as a communications device, smartphones have also become critical tools in today’s digital economy landscape. Increasingly, smartphone users utilized their devices to purchase goods and services through various e-commerce websites and apps as well as to access and manage their finances via digital banking apps. Smartphones were also the main device used in playing online games and accessing news and information.

Key figures

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Telecommunication providers

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Interesting statistics

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Smartphones market in the Philippines

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Smartphones market in the Philippines - statistics & facts

The Philippines’ smartphone market has been gradually increasing in the past years. With roughly 74 million smartphone users in 2019, this figure was forecast to reach over 90 million in 2025. Mobile devices played key roles in connecting or fostering relationships, especially in a country divided by over seven thousand islands. In fact, over 98 percent of Filipinos own a smartphone as of January 2021, and this figure may keep increasing in the following years.

Dominance of low-end brands

Pent-up demand for affordable mobile devices, along with increasing time spent on their smartphones, boosted growth in the Philippines’ smartphones market. During the first quarter of 2021, low-end brands realme and Oppo outperformed Samsung and Apple in terms of unit sales, although Samsung took the lead in smartphone shipments in the same period. Over the years, mobile brands have been partnering with telecommunication companies by offering bundling promos that include getting a device and a mobile subscription, often resulting in increased sales.

The state of the Philippine’s network infrastructure

Despite the number of smartphone users in the country, the Philippines’ internet services industry has yet to show improvements on par with its neighbors in the Asia Pacific region. In 2017, the country’s internet connection speed was ranked lowest in the whole region. Internet quality in the Philippines has long been challenged due to the lack of competition in the industry, resulting in limited drive to improve services. Before the launch of Dito Telecommunity Corporation in July 2019, the country’s mobile network sector has long been dominated by a duopoly between Smart Communications and Globe Telecom. Mobile network subscribers were also primarily connected to 2G to 4G networks, while 5G connection is limited to larger cities. In addition, internet connectivity remains an issue in rural areas.

Smartphone usage

With an average time spent of about 11 hours per day, the internet use of Filipinos had been highest in the Asia Pacific region. Used not only as a communications device, smartphones have also become critical tools in today’s digital economy landscape. Increasingly, smartphone users utilized their devices to purchase goods and services through various e-commerce websites and apps as well as to access and manage their finances via digital banking apps. Smartphones were also the main device used in playing online games and accessing news and information.

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