OPPO has significantly increased the production and sales of their smartphone lineup over the past five years, shipping over 25 million units in the first quarter of 2024. The company – launched in 2004 – shipped 7.3 million units in the first quarter of 2015. Despite considerable growth over the past few years, the total smartphone units shipped by OPPO in the first quarter of 2024 was not the highest.
Many of OPPO’s smartphones are available at a lower price-point than the flagship phones of vendors such as Apple, giving the company opportunities in emerging markets. While OPPO failed to make the top five vendors in the second quarter of 2020, the company regularly appears among the top vendors in the African smartphone market. A key reason for OPPO’s success in Africa is that 97 percent of all phones sold in the region sell for less than 400 U.S. dollars.
Smartphone unit shipments of OPPO worldwide from 1st quarter 2015 to 1st quarter 2024
(in million units)
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IDC. (April 15, 2024). Smartphone unit shipments of OPPO worldwide from 1st quarter 2015 to 1st quarter 2024 (in million units) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/541609/oppo-smartphone-shipments-worldwide/
IDC. "Smartphone unit shipments of OPPO worldwide from 1st quarter 2015 to 1st quarter 2024 (in million units)." Chart. April 15, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/541609/oppo-smartphone-shipments-worldwide/
IDC. (2024). Smartphone unit shipments of OPPO worldwide from 1st quarter 2015 to 1st quarter 2024 (in million units). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/541609/oppo-smartphone-shipments-worldwide/
IDC. "Smartphone Unit Shipments of Oppo Worldwide from 1st Quarter 2015 to 1st Quarter 2024 (in Million Units)." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/541609/oppo-smartphone-shipments-worldwide/
IDC, Smartphone unit shipments of OPPO worldwide from 1st quarter 2015 to 1st quarter 2024 (in million units) Statista, https://www.statista.com/statistics/541609/oppo-smartphone-shipments-worldwide/ (last visited July 27, 2024)
Smartphone unit shipments of OPPO worldwide from 1st quarter 2015 to 1st quarter 2024 (in million units) [Graph], IDC, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/541609/oppo-smartphone-shipments-worldwide/