Global smartphone unit shipments of OPPO 2015-2020, by quarter

OPPO have significantly increased the production and sales of their smartphone range over the past five years, shipping 24 million units in the second quarter of 2020. The company – launched in 2004 –shipped 7.3 million units in the first quarter of 2015.

OPPO’s growth: Leading five vendors

OPPO’s growth has seen their output consistently place the company among the top five smartphone producers in the world. OPPO shipped 115.1 million units in 2019, 9.7 million units fewer than Xiaomi. While many of those shipments were domestic shipments in the company’s home country of China, OPPO have gained a footing in international markets, accounting for three percent of the smartphone market in Europe.

OPPOrtunities in emerging markets

Many of OPPO’s smartphones are available at a lower price-point than the flagship phones of vendors such as Apple, giving the company opportunities in emerging markets. While OPPO failed to make the top five vendors in the second quarter of 2020, the company regularly appears among the top vendors in the African smartphone market. A key reason for OPPO’s success in Africa is that 96 percent of all phones sold in the region sell for less than 400 U.S. dollars.

Smartphone unit shipments of OPPO worldwide from first quarter 2015 to second quarter 2020

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Source

Release date

July 2020

Region

Worldwide

Survey time period

2015 to 2020

Supplementary notes

*Data not available for Q1 20

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