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Category penetration of vitamins in the United States in 2018, by type

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U.S. category penetration of vitamins 2018, by type This statistic presents the category penetration of vitamins in the United States in 2018, broken down by type. The survey found that more than 55 percent of respondents purchased adult multi-vitamins during the past 12 months in 2018.
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Description

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This statistic presents the category penetration of vitamins in the United States in 2018, broken down by type. The survey found that more than 55 percent of respondents purchased adult multi-vitamins during the past 12 months in 2018.
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Release date
May 2018
Region
United States
Survey time period
April 9 to 11, 2018
Number of respondents
1,000 respondents
Age group
18 years and older
Method of interview
Online panel
Supplementary notes
The original question was posed as follows: "What types of vitamins or nutritional supplements do you buy? Select as many as apply. Do not randomize."
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