What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*

Information foods/beverages package influence on purchase 2013-2016 The graph shows which information is important to consumers on the food and beverage package when deciding to purchase or eat a food or beverage in the U.S. from 2013 to 2016. Some 52 percent of respondents stated that they use the ingredients list as informational source when deciding to buy or eat foods and beverages in 2013.
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2013201420152016
Expiration date82%66%51%71%
Nutrition facts panel67%65%49%49%
Serving size and amount per container55%44%36%41%
Brand name53%35%27%45%
Ingredients list52%52%40%47%
Cooking instructions/Preparation time45%32%25%37%
Calorie and other nutrition information45%42%29%39%
Statements about nutrition benefits43%30%23%26%
Statements about health benefits29%18%15%15%
Statements about the absence of certain food ingredients23%20%13%17%
Country of origin labeling29%26%15%19%
2013201420152016
Expiration date82%66%51%71%
Nutrition facts panel67%65%49%49%
Serving size and amount per container55%44%36%41%
Brand name53%35%27%45%
Ingredients list52%52%40%47%
Cooking instructions/Preparation time45%32%25%37%
Calorie and other nutrition information45%42%29%39%
Statements about nutrition benefits43%30%23%26%
Statements about health benefits29%18%15%15%
Statements about the absence of certain food ingredients23%20%13%17%
Country of origin labeling29%26%15%19%
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Description Source More information
The graph shows which information is important to consumers on the food and beverage package when deciding to purchase or eat a food or beverage in the U.S. from 2013 to 2016. Some 52 percent of respondents stated that they use the ingredients list as informational source when deciding to buy or eat foods and beverages in 2013.
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Release date
May 2016
Region
United States
Survey time period
March 17 - March 24, 2016
Number of respondents
1,003 respondents
Age group
18-80 years
Special properties
Research Now consumer panel
Method of interview
Online survey
Supplementary notes
* The results are weighted to ensure that they are as reflective as possible of the American population ages 18 to 80.

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